MARKET INTELLIGENCE 54 | JNA September/October 2022 | Olivia Quiniquini 程愛莉 | Two industry pioneers in the branded lab-grown diamond jewellery world share their perspective on growth opportunities in this thriving sector. 两位主理实验室培育钻饰品牌的先驱人物，畅谈这个行业的兴旺前景。 Lab-grown diamonds (LGDs) thrive in branded environments and, by the very nature of the product, encourage creativity in design, narrative and distribution. And as growing technology improves, the market is moving towards better-quality stones. This was the general consensus of speakers at the LGD Summit: Your Future in Lab-Grown Diamonds organised by Informa Markets Jewellery on August 16, 2022. Aimed at helping professional trade buyers turn lab-grown diamonds into a substantial part of their business, the summit had a live event at the Sheraton Shenzhen Futian Hotel and a virtual presentation for a global audience. It was sponsored by Singapore-based LGD jewellery brand, X Diamond. In the JNA-moderated keynote session, Branding for Success in the Lab-Grown Diamond World, Lightbox Commercial Director Nick Smart and The Future Rocks (TFR) Founder and CEO Anthony Tsang shared product and marketing strategies to unlock business opportunities in the sector and identified growth areas in the LGD jewellery space. BRANDING FOR SUCCESS IN THE LGD企业以品牌创造成就 LGD SPACE Maren Jewellery (Picture courtesy of The Future Rocks) Maren Jewellery (图片由The Future Rocks提供)
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