STRATEGY 30 | JNA September/October 2022 A rising phenomenon in the luxury jewellery space, influencer marketing is thriving amid emerging developments. 网红营销发展蓬勃，在奢侈珠宝市场越来越普遍。 INFLUENCER MARKETING in luxury jewellery sector 奢侈珠宝业的网红营销 | Esther Ligthart | 2 1 3 4 (1) Hélène Poulit-Duquesne, CEO of Boucheron; (2) Jewellery influencer Katerina Perez; (3) Olivier Billon, CEO and founder of Ykone (Photo by Andreas Zitt); (4) Taiwanese-Australian actress, model and entrepreneur Hannah Quinlivan for Boucheron Spring/Summer 2022 (1) 宝诗龙首席执行官Hélène Poulit-Duquesne；(2) 珠宝界网红Katerina Perez；(3) Ykone首席执行官兼创办人Olivier Billon；(4) 台湾地区女演员， 模特及企业家昆凌示范宝诗龙2022春夏系列穿搭 Influencer marketing is coming of age. As it cements its authority over traditional platforms and expands its dominion over social media, it faces new regulations and responsibilities as a marketing channel for consumer goods and services. Since July 1, 2022, influencers in Europe with more than 500,000 followers have been subjected to stricter advertising rules such as proper disclosure of paid partnerships or sponsored posts. In the Netherlands, which is home to more
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