精辟视野 JNA September/October 2022 | 27 JNA: Did the company achieve any milestones during the Covid-19 pandemic? Kothari: KGK performed exceptionally well in terms of exports in the last few years. The gemstones and jewellery pieces we manufacture are of the highest quality and enjoy global recognition. Our exports growth can be attributed to several dynamics, foremost of which is our vertically integrated production. As a mines-to-brands player, we can ensure the utmost quality of our products at every stage of production and distribution. We have also created an efficient platform to showcase our products and reach potential markets and clients. In addition, the pandemic taught us the importance of digitalisation in business strategies. KGK has collaborated with established online platforms such as Alibaba, JD Central, 1st Dibs, Buzz Bees, Taobao, Live. com and James Allen, among others, to live up to its promise of providing the best quality and value to its customers and to also enhance its online sales across the board for both B2B and B2C models. Our in-house online trading platform, KGK.CC, is another valuable tool we use to explore the global market. Also of significance is the continued expansion of our production facilities. KGK Group opened a cuttingedge diamond manufacturing unit in Saurimo, Angola on August 27, 2021. The factory was inaugurated by His Excellency President João Lourenço, Honorable President of Angola, in the presence of industry peers and patrons. JNA: How has the gem and jewellery business changed post-lockdown? Kothari: Digitisation is the new normal. With the digital world taking the lead in recent years, we now witness a sudden shift where consumers are open to spending more time on their digital purchases. Customers have learned to use digital mediums judiciously to their advantage and are more inclined to research on products before purchasing them from the offline store or the e-commerce platform. At KGK, digitisation is gaining steady momentum as we proactively work towards increasing resilience and safeguarding productivity with a holistic approach. JNA: What jewellery demand trends have you noticed of late? Kothari: These days, consumers prefer lightweight, affordable and designer jewellery that are fashionable and wearable, items they would not keep locked up in coffers. Well-designed yet affordable jewellery is much sought after worldwide. KGK is uniquely positioned to cater to ever-evolving market preferences due to our established production and distribution system. Our advanced manufacturing technology enables us to efficiently supply the market with an expansive range of gems and jewellery as well as offer bespoke products to our customers. Sanjay Kothari, vice chairman, KGK Group KGK集团副主席Sanjay Kothari Lightweight earrings 轻盈耳环 Men’s diamond ring 男士钻戒
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