焦点 JNA September/October 2022 | 23 Zbird Chairman Stone Xu 钻石小鸟董事长徐磊 2021 exchange rate汇率: 6.4515 Source: 2021 China Jewelry Industry Development Report, the Gems and Jewelry Trade Association of China (GAC) 来源：中宝协《2021中国珠宝行业发展报告》 China jewellery retail sales in 2021 2021年中国珠宝零售 Category 品类 Plain gold 素金 Diamond 钻石 Jadeite 翡翠 Nephrite 和田玉 Coloured Gemstones 彩色宝石 Pearl 珍珠 Platinum & Silver 铂金及白银 Retail sales (in billions, US$) 零售总额(单位：10亿美元) 65.1 15.5 15.5 4.3 4.9 2.5 1.6 Market share (in %) 市场份额 58.3% 13.9% 13.9% 3.9% 4.4% 2.2% 1.4% US$111.6B 1,116亿美元 Total jewellery retail sales in China in 2021, according to the 2021 China Jewellery Industry Development Report by the Gems and Jewelry Trade Association of China. The figure is up 18 per cent from 2020. 2021年中国珠宝零售总额，资料来自中宝协《2021中国珠宝行业发展报告》 in 2021, diamond jewellery is gaining additional market share. The 2021 China Jewellery Industry Development Report by GAC indicated that China’s 2021 jewellery sales reached approximately RMB720 billion (around US$111.6 billion), up 18 per cent year on year. Diamond jewellery sales rose from US$11.6 billion in 2020 to US$15.5 billion in 2021, accounting for 13.9 per cent market share. It has become the second bestselling category together with jadeite. These three categories combined – plain gold, diamond and jadeite jewellery – made up more than 86 per cent of China’s jewellery retail sales, GAC revealed. The report further showed an accelerated market consolidation, with mega retailers expanding even more and filling voids in the market while smaller retailers ceased to operate. The report also estimated that online penetration increased from 24.6 per cent to 25.7 per cent of market share in 2021, with US$28.7 billion worth of jewellery products sold online. Moving forward, China’s jewellery and diamond trade is expected to weather headwinds in the market, thanks to its innate strength and resilience. Growth however will demonstrate a wave-like pattern and fluctuate before it stabilises, according to Lin Qiang, vice chairman of the World Federation of Diamond Bourses and president of SDE. “With the launch of economic stimulus packages by the Chinese government, the domestic consumer market will be back on track to achieving long-term growth in the second half of the year,” noted Lin. “The demand for wedding and diamond jewellery, which was greatly suppressed by the pandemic in the first half of the year, is expected to further strengthen.”
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