焦点 JNA September/October 2022 | 15 Chinese consumers seem to have adjusted well to living with the pandemic and their jewellery purchases have becomemoremeaningful, shared Shenzhen Yuehao Jewelry Co Ltd. The company said, “Consumers buy jewellery not just for self-expression or to accessorise. Jewellery is viewed as a symbol of good luck and safety. Popular gold jewellery with traditional craftmanship combines blessings and cultural inheritance.” Supply chain The pandemic also altered the supply chain mechanism, indirectly affecting the product structure of retail enterprises. Before Covid-19, Beijing Guohua’s purchasing team would travel to Hong Kong, Japan and Italy to do business, touch base with other industry players, learn about developments in the global jewellery industry and research on design trends. Over the past two years, however, the team was not able to travel. International logistics has also become unstable. Wang said the industry is banking on the reopening of borders and eased travel restrictions so jewellers can once again attend international jewellery fairs. Ganlu sees opportunities in the resumption of international supply chains. In recent years, Ganlu actively explored developments in jewellery design and manufacturing. Its showroom functions as a wholesale platform, with continuously improving systems to meet customers’ needs. The company has cooperated with major jewellery factories in Italy and Turkey, to name a few, to develop its showroom as a one-stop procurement platform for customers. Intelligent manufacturing Ganlu also aims to be an “intelligent jewellery manufacturer” that understands consumers and anticipates their needs through differentiated product strategies and by providing more valuable jewellery. To achieve this goal, Ganlu set up an exclusive team for first-line brands in the jewellery industry – from products to marketing and design – to create exclusive product solutions for brands. Secondly, Ganlu invests a great deal in its own jewellery research institute to study precious metals, technological innovations, standardisation, and utility model patents, among others. After five years of development, the jewellery research institute serves as a channel for final output of products to the market. The company also successfully cultivated a team of “product managers” – a job category that is still in in its infancy in jewellery production, according to Ganlu. Their main responsibility is to solve product redundancy and homogenisation in the industry and guarantee increased product competitiveness. Technological advancement is also at the heart of Zhejiang Mingr Jewelry Co Ltd operations. The company, which has two decades of jewellery manufacturing experience, has been upgrading its technology and design for 24-karat gold jewellery over the past five years. The result is a gold product focusing on Chinese culture, which has now become attractive to younger buyers. Yuehao Jewelry, for its part, aims to serve customers with diversified products. The company said different brands have different R&D needs. Through sufficient communication and comprehensive market research, combined with efficient production processes, Yuehao Jewelry vows to provide brands with new and exclusive product development programmes. Hexicon diamond jewellery by Lukfook Jewellery Hexicon系列钻石首饰，六福珠宝出品 Gold bangles from Beijing Guohua Shopping Center 黄金手镯，北京国华商场
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