FOCUS 12 | JNA September/October 2022 Lukfook Jewellery retail store 六福珠宝零售店 中国珠宝市场的风起云涌和创新思维 Changing tides and innovative minds in China’s jewellery market China’s jewellery sector is braving the elements in a postlockdown world, with manufacturers and brands capitalising on artistry, modernisation and product diversification. 后疫情封控时代，中国珠宝首饰业勇于面对各种不确定因素， 着力发展艺术性，聚焦企业现代化建设，并加强产品多样化。 | Helen Mao 毛文 | The year 2022 is almost over but China’s jewellery sector is still reeling from the lasting effects of the pandemic. In the first half of the year, the country’s Covid-19 situation escalated, forcing the government to enforce stricter lockdowns. Shopping malls and stores in major cities were closed while jewellery e-commerce, which saw unprecedented growth in the last two years, suffered from logistical challenges, intense competition and declining profits. Traditional jewellers meanwhile faced rising prices of raw materials, the continued impact of Covid-19 and fierce competition from online businesses. The pandemic has also altered buying behaviours and the way companies are responding to emerging realities in a post-lockdown scenario. Continuous innovation Established in 1991, Hong Kong-based Luk Fook Jewellery Group entered the Chinese mainland market in 1994. It has a vast product portfolio of gold and
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