市场情报 JNA November/December 2022 | 45 随着对珍珠的热情日益增长，Piotr Denejko自 2008 年开始向波兰买家介绍顶级珍珠首饰， 从而开拓当地的珍珠市场。从那时起，他便一 直通过其位于波兰的Gemartis公司销售高级珍珠首饰， 客户中不乏高收入人士、贸易商、鉴赏家和珠宝爱好者。 Denejko认为这是一个充满挑战的开始，因为当地人 对珍珠几乎毫无认识，而且许多人觉得珍珠会带来厄运。 他指：“波兰的珍珠市场十分狭窄。由于迷信，老一辈不热 衷购买珍珠，年轻一代较容易接受珍珠但缺乏购买力，因 此我需继续向当地人宣扬珍珠之美。” 亚洲 Denejko在亚洲的主要国际博览会上采购珍珠，生 意于2020年受新冠疫情影响而停滞。尽管如此，他仍在 严格的检疫措施下继续前往香港地区购买珍珠。他解释 道：“我以销售优质珍珠而闻名。这是我的强项，也是我有 别于其他波兰珠宝商之处。这些都是我亲自挑选的商品， 必须在购买前经我亲自检查，这就是我总会亲身前往博 览会 G 的 em原 a 因 rt 。 is ”提供南洋珠、Akoya海水珠、大溪地珠和淡 水珍珠首饰，当中以南洋金珠和大溪地珠最受波兰买家 青睐。Denejko会将散装珍珠镶于金或银托底上。 波兰珍珠市场 Denejko仍致力透过他的业务、文章和研讨会提升波 兰人对珍珠的兴趣与鉴赏力。随着年轻一代对珍珠的兴 趣渐浓，他期望能改变人们对珍珠的观感，并吸引更多买 家。Denejko的业务不断上升，也有越来越多客户想更了 解珍珠。自2008年成立以来，Gemartis的销量增加了三 倍。他说：“我现在的销量是原来的四倍，大部分增长来自 2019年至2022年。” 因波兰的高端珍珠市场仍有增长机会，Denejko还未 打算将生意拓展至海外。他指：“波兰市场正逐步发展，我 可以在教育、营销和建立品牌方面多下功夫。” All jewellery pieces by Gemartis 所有珠宝均由Gemartis提供 Pearl earrings 珍珠耳环 Golden South Sea pearls 南洋金珠 It was a challenging start since pearls were not only virtually unknown in the local market but were also believed by many to bring bad luck, according to Denejko. “Pearl is a niche market in Poland. Older generations are not keen on buying pearls because of superstition,” he revealed. “Younger generations however are more receptive to the idea but lack purchasing power, so I continue to educate the local market about the beauty of pearls.” Denejko, who has a computer science background and a master’s degree in Business Administration, built and strengthened his knowledge of pearls before founding Gemartis. Over the years, he would write countless articles and blog posts on pearl history and current trends and talk about pearls in various events. He is often invited as an expert lecturer on pearls in Poland. Asia Denejko sources his pearls from Asian dealers at major international fairs, but business was halted when the pandemic hit in 2020. He however continued to travel to Hong Kong amid strict quarantine measures to buy his pearls. “My company is known for selling pearls of exceptional quality. That is my strength and what sets me apart from other jewellers in Poland,” he explained. “These are goods that I select myself. I must inspect the goods in person before making a purchase, which is why I always attend the shows,” he shared. Gemartis offers South Sea, Akoya, Tahitian and freshwater pearl jewellery, with golden South Sea and Tahitian pearls finding favour among Polish buyers. Denejko buys loose pearls and installs them in gold or silver mountings. Pearls in Poland Denejko remains committed to cultivating pearl awareness and appreciation in Poland through his business, articles and seminars. He is banking on a rising fascination for the gem among younger generations to help alter its narrative and attract more buyers. His business continues to grow, with more clients wanting to know more about pearls. Since its inception in 2008, Gemartis has seen a 300 per cent growth in sales, according to Denejko. “I sell four times more now, and majority of this growth was recorded from 2019 to 2022,” he added. The pearl expert has no plans of expanding overseas just yet as Poland continues to offer vast opportunities for growth in the high-end pearl sector. “The Polish market is gradually advancing, and I can do so much more in terms of education, marketing and brand building,” he noted.
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