STRATEGY 36 | JNA November/December 2022 Fostering consumer confidence and protection in the gemstone and jewellery sector is at the heart of Gemological Institute of America’s (GIA) operations. The institute carries out this mission through extensive research, education and independent grading and analysis, according to Johanna Levy, GIA vice president of environment, social and governance (ESG) programmes. JNA: How does GIA incorporate sustainability in its dayto-day business, especially when grading diamonds and classifying jewellery? Johanna Levy: Over the years, GIA has taken significant, impactful steps towards ESG sustainability. GIA is reducing its environmental impact by offering digitalonly reports by 2025, saving 20 tonnes of paper and 18.5 tonnes of plastic each year, and reducing transportationrelated carbon emissions. It is also supporting artisanal miners in Africa with basic gemmological knowledge to help them benefit more from the gems that they mine. In the area of supply chain transparency, the institute is offering trusted diamond information through the GIA Diamond Origin Report and GIA Source Verification Service. JNA: Why should consumers be interested in the origin of their gemstones or jewellery? Levy: Consumers are increasingly curious about the geographical origin of their gems and jewellery and by which conditions these were made. Armed with this knowledge, they can make better-informed buying decisions. Ethically sourced diamonds sustain communities around the globe. Knowing where your diamond comes from means you can be confident that your diamond was mined responsibly and that it positively impacted its local community. As the world leader in gemmological research, GIA is counting on more than 91 years of scientific and gemmological knowledge alongside cutting-edge technology to deliver matching rough-to-polished confirmation and better GIA goes digital. GIA is converting all reports to digital format as part of its sustainability efforts 2025年GIA将全面启用 电子鉴定报告 Driven by its mandate to protect consumers in the international gemstone and jewellery industry, the Gemological Institute of America is continually bolstering its sustainability initiatives. 美国宝石研究院(GIA) 致力保护国际宝石及珠宝业消费者的权益， 在推动可持续发展方面不遗余力。 GIA’s leading sustainability strategies GIA以可持续策略领导业界
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