精辟视野 JNA November/December 2022 | 25 JNA: How will Türkiye reach this target? Yakin: The Turkish jewellery sector is extremely fortunate to have strong government backing for its export promotions. We receive varying amounts of subsidies for international exhibition fees, overseas expenses and new market research, among others. Companies also get gold credit and can avail of financial instruments such as funding for exporters. JTR is also committed to facilitating business expansion for our members. International exhibitions have proven a valuable vehicle for promotions and sales, and we will intensify our participation moving forward. Innovation is another key priority. Jewellery Technology Research, a homegrown laboratory, launched recently and introduced its first product – a lab-grown diamond detection machine, which is top of the line and fully developed and produced in Türkiye. JNA: What opportunities lie ahead? Yakin: Hong Kong and Dubai are our main export hubs. The US however is showing much promise. Turkish jewellery exports to the US went from US$962.2 million in 2020 to US$1.3 billion in 2021. Moving forward, we will bolster our efforts in the US to get a bigger share of the pie. South America and Mexico also have strong potential – our exports to these markets are also on the rise. Demand from Asia, particularly Hong Kong, is likewise getting stronger. JNA: How will you handle growing demand? Yakin: Türkiye is world-renowned for its jewellery manufacturing prowess. Our production capabilities are second tonone.Weareevenexpandingourmanufacturing facilities to accommodate more orders from around the world. At present, jewellery production in Istanbul is concentrated in three industrial areas – Kuyumcukent, Vizyon Park and Ermas Kule, which occupy a combined 900,000 square metres. A new 120,000 square-metre industrial area near the city’s main exhibition centre will be operational in two to three years’ time. This will bring manufacturing space for gold, mountings and jewellery to over one million square metres in Istanbul alone. Turkish companies are also technically proficient, using the most advanced technologies available. This enables them to fulfil jewellery orders within two to three weeks, compared to other manufacturing hubs that often require a minimum of two months for deliveries. JNA: What are Türkiye's competitive advantages in the gem and jewellery field? Yakin: Türkiye is known for its designs, craftsmanship and competitiveness. Gold jewellery and mountings are among our strongest product categories. Our companies excel in the production of mountings, serving customers from around the world for this particular category. We are likewise a leading manufacturer of silver jewellery and gold jewellery. Our production flexibility is a major strength. We closely monitor design trends and are quick Bracelet by Sign Diamond Sign Diamond的手镯 Gold jewellery by Arpas Arpas的金饰产品 Burak Yakin, chairman of the Turkish Jewellery Exporters’ Association 土耳其珠宝出口商协会主席Burak Yakin
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