焦点 JNA November/December 2022 | 19 Revenue and profit of listed jewellery companies in China, 1H 2022 2022年上半年中国珠宝上市公司收入和利润 Jewellery retailer 珠宝零售集团 Revenue 收入 YOY Change 同比变化 Net profit attributable to shareholders of listed companies 归属于上市公司股东的净利润 YOY Change 同比变化 LAO FENG XIANG 老凤祥 5,121.13 6.80% 135.09 -14.53% YUYUAN 豫园股份 3,340.67 -3.85% 114.45 -47.06% CAIBAI 菜百股份 809.02 3.58% 37.64 26.44% CHOW TAI SENG 周大生 773.81 82.80% 85.15 -3.40% CHJ 潮宏基 329.98 -5.31% 22.77 -25.63% DR 迪阿股份 316.47 -10.13% 87.88 -20.62% CUIHUA 萃华珠宝 300.23 46.95% 5.54 -11.35% MCLON 曼卡龙 106.71 11.70% 5.42 -19.40% HIERSUN 恒信玺利 95.32 -41.99% 1.07 -88.62% LEYSEN 莱绅通灵 82.42 -31.20% 0.80 -94.76% IDEAL 爱迪尔 24.44 -63.26% -13.44 2021. It is also the second biggest sector, after plain gold jewellery, which represented 58.3 per cent of sales. China’s diamond jewellery market is experiencing intense pressure, compared with 2020 and 2021, mainly due to amore challenging consumer market as evidenced by a dip in diamond jewellery retail business. Winny Chun, chairman of China-based diamond jewellery retailer Shining House, attributes this lacklustre performance to the market’s anxiety over public health and economic uncertainties. Opting to be more frugal in their spending, Chinese buyers saw a considerable increase in savings in the first half of the year. “There was a drop in retail sales of large-sized diamonds due to reduced budgets of wealthy customers and collectors. Sales of mainstream goods for bridal jewellery in the 0.50- to 2-carat range have also decreased,” said Chun. Amid the new normal, Shining House, which operates around 500 stores in the country, is aiming to boost business through synergies and an omnichannel sales system. To further expand its brand influence, the retailer is implementing various branding strategies, including working with new ambassadors, one for its brand and one for its patented diamonds. Capitalising on its 20th anniversary, it launched a series of omnichannel promotional campaigns aimed at attracting new customers and strengthening its private domain. Moreover, the brand has developed new channels, including joint marketing initiatives with high-end brands like Diamond House x DIOR, Lancôme and Rolex. It is also collaborating with other large and medium-sized conglomerates such as technology company Vivo and the Industrial and Commercial Bank of China Ltd in its “pop-up store” projects. Pop-up stores are temporary retail installations that can be built and dismantled quickly and are usually installed in a busy area of a mall or within a big shop. Unit: US$ million 单位：百万美元 Source: Financial reports of above listed companies 数据来源：上市公司财报 ‘Soul’ diamond necklace by Shining House ‘魂’钻石世家设计的钻石项链
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