JNA May/ June 2022

MARKET INTELLIGENCE 58 | JNA May/June 2022 GD Land 粤海置地 Guangdong Yuehai Land Holdings Ltd (GD Land) is spearheading its flagship project in the Luohu District of Shenzhen aimed at further bolstering the city’s growing reputation as a jewellery and gemstone hub. Aptly named Shenzhen GDH City, the large-scale initiative includes two Grade-A office buildings, apartments and a shopping centre, among others. GDH City is positioned as a strategic hub for Shenzhen’s jewellery and gem sector, serving as an avenue for industry players in the entire jewellery supply chain to operate seamlessly and form a community, supported by services available for the trade. A highlight of the 650,000-square meter complex is a sprawling office building, which is ideal for corporations’ headquarters in China’s jewellery manufacturing centre. It houses the Shanghai Diamond Exchange’s only diamond trading platform in South China and aims to provide support services to the yellow gold industry and accommodate jewellery businesses and clients from other industries. Baoku Private Vaults, a provider of private safety deposit box services, is the latest company to have signed a contract to operate in GDH City. Other prominent features of the facility are the TeeMall shopping centre and a Brewery Art District. According to GD Land, the residential buildings opened in the third quarter of 2021 while the rest of the establishments are scheduled for operations by the second half of this year. GD Land is also joining hands with the Luohu District government to promote GDH City. The project has been recognised by local authorities as a critical component of the district's creative digital industry. The Brewery Art District – the first of its kind in Shenzhen – will house an "experience hall" measuring about 14,000 square meters. Formerly known as Kingway Brewery, the area is considered a historical site and GD Land is aiming to preserve its cultural significance and role in Luohu’s heritage. The 2022 edition of Urbanism\ Architecture Bi-City Biennale of Shenzhen and Hong Kong aimed at promoting cultural exchanges between Shenzhen and Hong Kong will be held at the Brewery Art District. A massive multi-pronged urban facility rising at the Shuibei-Buxin area in Luohu, Shenzhen is poised to become the next important jewellery and gemstone centre in China. 此大型城市发展项目于罗湖水 贝布心地区崛起,深圳将全速蜕变为中国下一个珠宝及宝石枢纽。 EMERGES AS CHINA’S NEW JEWELLERY AND GEM HUB GDH CITY 粤海城将成为中国新兴珠宝及宝石业中心 广东粤海置地控股有限公司(粤海置地)选址在罗 湖区开展其旗舰项目,锐意进一步提升深圳作 为珠宝和宝石中心的名声。这个深圳粤海城大 型项目,包括两座甲级写字楼、商务公寓和购物中心等。 定位为深圳珠宝和宝石行业战略枢纽的粤海城,旨在 为整个珠宝产业中的每一环,创建一个供应营运一切所 需的社区,为业界提供各种优质的服务。 此建筑群总建筑面积达65万平方米,其中一大亮点 是两幢办公室大楼,是企业于这个中国珠宝中心设立总 部的理想选择。上海钻石交易所在华南地区唯一的钻石 交易平台,亦选址于此;为黄金业、珠宝企业和其他行业 的客户提供配套服务。 专门提供私人保险箱服务的粤海宝库一号,亦于最近 签订合同,落实在粤海城营运。 其他重点设施包括天河城购物中心及啤酒厂艺术街 区。粤海置地表示,住宅大楼已于2021年第三季投入服 务,而其余设施预计于今年下半年开始营运。 粤海置地与罗湖区政府合作,携手推广粤海城。此计 划亦被有关当局认可为数字创意产业招商的重点项目。 啤酒厂艺术区是深圳的首创项目,区内设有一个占地约 14,000平方米的“体验馆”。该地原为金威啤酒厂,被罗 湖人视为历史遗迹,广东置地旨在保存其文化意义和在 罗湖历史中的重要角色。以促进深港文化交流为目标的 2022年度深港城市/建筑双城双年展,亦将于啤酒厂艺 术街区举行。

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