INNOVATION 46 | JNA May/June 2022 Sustainability, transparency and traceability – already prominent concerns in pre-pandemic days – have become major priorities in a world reeling from health, geopolitical and environmental scares. Moreover, Covid-19 accelerated the adoption of digital tools and platforms for business growth across sectors. JNA takes a closer look at the latest advances and initiatives forming the gem and jewellery trade’s response to current challenges. Origin matters To address consumer demand for transparency and traceability, GIA (Gemological Institute of America) is expanding its gem origin services to include diamond source information. Still in development at press time, GIA Source Verify will identify the country where natural diamonds were mined and lab-grown diamonds produced by leveraging existing processes. The latter are based on third-party verification documents, including Kimberley Process (KP) certificates and invoices provided by diamond manufacturers and others in the supply chain. GIA will offer the service at no additional cost and the source information will be easily accessed exclusively through GIA’s online Report Check service. Development and deployment of the new service is being expedited. “The Source Verify service is an extension of our important consumer-protection mission,” said GIA President and CEO Susan Jacques. “Now more than ever, GIA is uniquely positioned to protect consumers by giving them the vital diamond source information they demand and the confidence they deserve when making purchase decisions. This is the right thing to do and the right time to do it.” Diamond solutions provider PhotoScribe Technologies is also making its diamond marking laser system, | Olivia Quiniquini 程爱莉 | The challenges of recent years have heightened the social consciousness of modern jewellery consumers, who increasingly gravitate towards ethical, environmentally responsible and sustainable products. Traceability services, fresh business models and enhanced digital platforms enable the jewellery trade to keep in step with its customers. 近年來的各種挑戰，提升了現代珠寶消費者的社會意識，令他們逐漸偏 向購買合乎道德標準、盡環境責任和可持續的產品。珠寶行業通過溯源 服務、嶄新業務模式和更完善的數字平台，致力與客戶同步前進。 solutions and innovations Gem and jewellery 珠宝首饰业的解决方案与革新
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