40 | JNA May/June 2022 SPOTLIGHT | Olivia Quiniquini 程爱莉 | Thai jewellery companies are emerging from the Covid-19 crisis with improved production systems, fresh business ideas and new growth mindsets. Industry stakeholders disclose to JNA their strategies to reinvigorate their businesses in a post-lockdown world. 泰国的珠宝商正在走出新冠疫情的阴霾，除了改善生产系统， 也有更新颖的营商理念和发展思维。行业持份者与《JNA亚洲珠宝》 分享他们在后疫情时代重振业务的策略。 THAILAND RETAINS JEWELLERY MANUFACTURING EDGE 泰国保持珠宝制造竞争优势 Thailand’s export-oriented jewellery industry is regaining momentum as international orders return and manufacturers forge ahead with leaner yet more efficient production lines resulting from pandemic-related adjustments. In the first two months of 2022, the country’s gem and jewellery exports doubled over the same period last year to reach US$2.07 billion, according to data from Global Trade Atlas compiled by the GIT (The Gem and Jewelry Institute of Thailand) Information Center. While encouraging, this was still lower than the pre-pandemic results of US$2.18 billion in 2019 and US$3.74 billion in 2020. Jewellery exports in January-February 2022 grew 26.38 per cent year on year to US$544.7 million. Recovery actually began in 2021, with full-year jewellery exports amounting to US$3.37 billion compared to US$2.62 billion in 2020 and US$3.69 billion in 2019. Silver jewellery exports, one of Thailand’s main gem and jewellery categories, also returned to growth last year, surpassing pre-pandemic levels at US$1.716 billion, compared to US$1.4 billion in 2020 and US$1.55 billion in 2019. According to the Silver Institute-commissioned World Silver Survey 2022, Thailand was the world’s second
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