STRATEGY 30 | JNA May/June 2022 | Julius Zheng 郑嵘 | In a market dominated by jewellery chain stores, China’s inventive designers are building their brand strategies, with their cultural roots, unique experiences and international vision fuelling their creativity and distinctive style. Armed with business know-how, these brands are leading significant changes in China’s jewellery industry. 在珠寶連鎖店主導的中國市場，多產的設計師們正在建立 自己的品牌戰略。他們的文化根基、獨特經歷和國際視野 為其創造力和獨一無二的風格提供了驅動力。在商務技能 加持下，這些品牌正在引領中國珠寶業的重大變革。 The rise of designer brands in China 设计师品牌 在中国崛起 Grace Tang (Grace Tang Fine Jewelry 高级珠宝) Kelly Xie (Kelly Xie Fine Jewelry 高级珠宝) Pan Yuhang 潘昱行 (Pans Jewelry 璞安珠宝) Zhao Jingsi 赵静思 (Xiao Guan Jewelry 小观珠宝)
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