精辟视野 JNA May/June 2022 | 21 and engage third-party suppliers to produce in-house jewellery designs. Suppliers must go through a rigorous selection process and quality control to ensure that they meet our highest standards of workmanship and ethics. At the same time, the exclusive international jewellery brands that we represent have their own manufacturing facilities. The company runs a total of nine stores in Hong Kong – two King Fook Jewellery shops and seven masterpiece by king fook boutiques. Masterpiece by king fook is a separate boutique brand. JNA: What are some of your achievements that have had a strong impact on the jewellery industry? Sum: We were the first in Hong Kong to offer an international multi-label jewellery boutique concept that remains unmatched at present. We have since brought the best of European jewellery design and craftsmanship to Hong Kong shores to meet consumers’ more sophisticated needs. We have introduced four overseas jewellery brands – Palmiero, Mattia Cielo, Annamaria Cammilli and Stenzhorn – to the local market. These brands are all family businesses, chosen for their exclusivity and unique craftsmanship. We have also been awarded the Listed Company Award of Excellence for three consecutive years. This is meaningful since Hong Kong faced major challenges such as political uprisings and the Covid-19 pandemic in 2020 and 2021. The awards affirmed our hard work, especially that of the frontline staff who have demonstrated unparalleled professionalism and dedication. JNA: How did Covid change the jewellery business? Sum: The pandemic has significantly affected store traffic and consumer behaviour. To counteract such an impact, we strengthened our customer relationship management or CRM system and leveraged on technology to provide our clients with more thoughtful and efficient services. The use of big data analysis also allowed us to target better product offers. In addition, we revamped our eShop and transformed it into a more powerful engine to offer a greater variety of products and services. JNA: What can we expect from King Fook in 2022 in terms of new initiatives, product launches and innovative business strategies? Sum: We have been working on different areas of the business to spur growth. Firstly, we have expanded our retail network to Kowloon and New Territories to attract potential customers. Our Harbour City jewellery store opened in November 2019 followed by a shop in New Town Plaza in February 2021. Going forward, we will continue to grow our jewellery business by launching unique jewellery products, including new collections featuring D-colour IF diamonds within the year. Building a solid client base is always a major objective, therefore internal trainings will focus on lifting our services’ standard and strengthening our sales teams’ ability to build stronger relationships with customers. To retain King Fook jewellery shop 景福珠宝门店 ‘The Complication’ ring with emeralds and diamonds in 18-karat yellow and white gold; ‘The Link’ ring with sapphires and diamonds in 18-karat white gold by King Fook Jewellery “The Complication”18K黄金及白金戒指镶嵌祖母绿和钻石， “The Link”18K白金戒指镶嵌蓝宝石和钻石，景福珠宝出品 King Fook Jewellery offers bespoke jewellery design services 景福珠宝提供私人订制珠宝服务
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