PERSPECTIVE 20 | JNA May/June 2022 | Bernardette Sto. Domingo 杜明高 | 景福珠宝缔造闪耀里程 builds a sparkling legacy KING FOOK Paulette Sum, CEO of King Fook Holdings Ltd, talks about the company’s influential history in Hong Kong’s jewellery sector as well as forwardmoving strategies for growth. 景福珠宝集团的行政总裁沈美莲，畅谈该公司在 香港地区珠宝业的显赫历史，并前瞻业务发展策略。 Founded in 1949 as King Fook Goldsmiths, King Fook Jewellery has since reached several milestones that helped cement its reputation in Hong Kong’s jewellery sector. Banking on its renowned pedigree and innovative spirit, the company is setting its sights on expansion opportunities and product diversification to reach new highpoints. Paulette Sum, CEO of King Fook Holdings Ltd, sits down with JNA to talk about the jeweller’s dazzling future. JNA: How did King Fook establish its legacy in Hong Kong? Paulette Sum: Since its inception, the company has been guided by the highest level of integrity, diligence and professionalism. King Fook earned a reputation for retailing the purest gold in the market, making us one of Hong Kong’s most trusted jewellers. In 1971, King Fook further expanded its business into luxury jewellery and watches, and officially became the King Fook Jewellery Group. The company entered a new era in 1988 when it was publicly listed on the Hong Kong Stock Exchange as King Fook Holdings Ltd. King Fook continued to diversify and in 1999, it made history by creating the masterpiece by king fook brand – the first and probably the only exclusive premium boutique offering international multilabel jewellery brands in Hong Kong. JNA: Please explain to us the nature of the business. Sum: King Fook and masterpiece by king fook focus on the retailing of gold, luxury jewellery and watches, Paulette Sum, CEO of King Fook Holdings Ltd 景福珠宝集团行政总裁沈美莲
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