SPECIAL FEATURES 10 | JNA May/June 2022 Trailblazing jewellery brands are revolutionising the way we experience luxury as the market navigates a progressively digital environment. 随着市场渐趋数字化，珠宝业的先驱品牌致力革新奢华体验。 | Bernardette Sto. Domingo 杜明高 | NFT开创珠宝业活力前景 There was a time when the only way to show the world your latest luxury purchase is by donning it in public or displaying it on social media. Fastforward to 2022 and your avatar – your digital identity residing in an immersive digital space – could wear the digital versions of these luxury goods in the form of nonphysical assets such as non-fungible tokens (NFTs). We are, after all, gradually exploring the so-called metaverse, which the New York Times defined as a fully realised digital environment that exists beyond the physical world. And owning and displaying NFTs is another step towards the metaverse. But what exactly are NFTs? Fungible pertains to items that can be traded for the exact same thing, like the US dollar, as opposed to non-fungible, which means something that cannot be replaced. An example is a customised jewellery piece, which cannot be exchanged with any other jewellery item. NFTs are just as unique. These are digital representations of intangible goods that exist on a shared and decentralised platform like the blockchain, but these tokens can also be attached to physical goods. In the world of collectibles, NFTs convert digital works of art into one-of-a-kind, verifiable assets that exist on the blockchain. Tokens are usually purchased using cryptocurrencies like Ethereum. the NFT world Vibrant jewellery prospects in People want their avatars to look like them in the metaverse 人们渴望拥有外貌相近的元宇宙虚拟化身
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