SPOTLIGHT 40 | JNA Mar/Apr 2022 Alongside the digital fair was the introduction of JTR’s J-Box project. J-Box is a digital presentation tool equipped with a software that allows companies to display their products online, send high-definition images to clients and even conduct video conferences. JTR members were given an opportunity to showcase their products virtually and continuously reconnect with the market. The association also created Turkishjewellery.org, an online portal where international buyers can browse through products offered by more than 120 Turkish member-manufacturers. “From a positive standpoint, the pandemic has accelerated the Turkish jewellery industry’s digital innovation through JTR’s various initiatives,” noted Kamar. “JOIN and J–Box are milestones in our industry. They reflect our association’s innovative and solutionsoriented spirit.” By the fourth quarter of 2021, the industry was able to hold a physical exhibition – the Istanbul Jewelry Show’s October edition, held from October 7 to 10. Organised by Informa Markets and sponsored by HRD Antwerp, the event recorded a 14 per cent rise in visitor figures from the same period in pre-Covid 2019. A total of 23,038 buyers from 128 countries alongside 800 exhibitors graced the show’s 50th edition, according to the organiser. Countries with the highest number of visitors were Iran, the United Arab Emirates, Jordan, Egypt, Lebanon, Russia, Iraq, Ukraine, Morocco and Libya. Modern challenges, modern changes Apart from digital initiatives, Turkish jewellers also improved their production processes and offered more innovative designs. Annda Fine Jewelry adapted hightech manufacturing solutions to create more complex designs faster and more efficiently. “We always strive to update the look and style of our designs so we can present fresh and relevant products to our customers, more so during the pandemic. This enables us to keep abreast with the latest trends,” noted Bushi. Karabulut of Mioro said the company managed to resume pre-Covid production capacity and sales in 2021 after enduring a difficult 2020 when its factory was closed for almost three months. As part of its recovery strategy, Mioro regularly designs and manufactures sustainable new models, which it presents to buyers online or through its showroom. The year 2022 started well for the company, with firstquarter volumes appearing to be promising, according to Karabulut. JTR’s Jewellery Online International Network or JOIN – the country’s first digital event JTR的Jewellery Online International Network (珠宝线上国际网络)，简称‘JOIN’– 是土耳其首个数字活动 J-Box digital tool launched by JTR JTR推出的J-Box数字工具 60% Increase in Turkish jewellery exports in 2021 vs 2020 2021与2020年比较下的土耳其珠宝出口增长率
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