DESIGN 36 | JNA Mar/Apr 2022 A savvy entrepreneur, she also took advantage of an opportunity to offer responsible jewellery associated with the rich storytelling of the Vever house. In addition, the Art Nouveau style remains ripe for rediscovery, while majority of jewellery maisons currently focus on Art Deco styles. “Our ambition is to develop a new kind of luxury,” revealed Camille. “Our eco-responsible strategy is a strong differentiating factor compared to other major brands in the jewellery sector.” In preparation for the brand’s revival, Camille employed the services of renowned jewellery experts in its design team. “Our creative director, Sandrine de Laage, previously worked with Harry Winston. She helped reinterpret the Art Nouveau style for our collections. Our jewellery pieces are of interest to ethical-minded customers as well as jewellery connoisseurs and international collectors,” added Camille. With all these elements coming together, the new house of Vever has settled into the landscape of contemporary jewellery. On top of that, the brand is in a unique position to seamlessly meld tradition with modernity, and responsibility with creativity – something that is very much in tune with the values of a modern generation of customers. French artistry Vever is reviving the fascinating craft of plique-à-jour. For instance, the jeweller uses translucent enamels in mesmerising colours to recreate the transparency and intricacy of dragonfly wings or the delicate crevices of a flower petal. This technique involves filling the gaps in an openwork gold motif with enamel powder diluted in water. When applied, the liquid substance coils in the cells and fuses with the metal. Heated at high temperature, the translucent enamel, like stained glass, allows light to pass through. The jewellery brand is indeed a faithful chronicler of French jewellery design and techniques. In his 1906-08 book, La Bijouterie Francaise au XIXe Siecle, Henri Vever, a highly accomplished jeweller himself, compiled studies charting the histories of his colleagues, including Bapst, Boucheron, Falize, Fontenay, Pouquet, Froment-Meurice, Gaillard, Lalique, Mellerio and Wiese. Thames and Hudson, which published the 2001 English translation, Henri Vever: French Jewellery of the 19th Century by Katherine Purcell, said Henri Vever provided an indispensable representation of the kind of jewellery produced in Paris from the imperial to the Art Nouveau period – an ode to France’s illustrious jewellery-making tradition. Since its first publication nearly a century ago, Henry's book has become the definitive source of information for jewellery professionals and connoisseurs alike. Art Nouveau is an ornamental style that flourished between 1890 and 1910 throughout Europe and the US. It is characterised by using long, sinuous, organic lines and appeared most often in architecture, interior design, jewellery and glass design, posters and illustrations. Ginkgo earring and ring 银杏花耳环和戒指 14 Rue de la Paix in Paris 巴黎和平街14号的品牌旧店
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