22 | JNA July/August 2022 SPECIAL FEATURES The Covid-19 pandemic was instrumental in transforming many aspects of our lives – from making healthier lifestyle choices to how we do business and purchase products. Priorities have shifted while reliance on new technology and online platforms was at its highest as in-person events became scarcer. Companies were driven to expedite technological upgrades and modernisation efforts within and outside their organisations, and e-commerce and digital events became major components of their business strategies. At the heart of all these are changes in consumer behaviours, which have effectively altered the way that companies market and sell their goods. Emotion-based purchases were on the rise, with consumers wanting more than ever to celebrate and commemorate loved ones, occasions and milestones. Bain & Co and the Antwerp World Diamond Centre’s 11th annual diamond report 2021-2022, published in April this year, reported that the personal luxury and diamond jewellery markets saw decade-high growth of 35 per cent and 29 per cent, respectively, in 2021 as governments eased Covid restrictions and people were once again able to venture into shopping districts. The study attributed the increase in diamond jewellery sales to customers’ urge for emotional gifting, increased savings, limited availability of experienceConsumers’ unrelenting appetite for jewellery to celebrate moments and achievements continues to defy large-scale challenges but the way they choose, interpret and purchase jewellery is changing. 尽管市场迎向庞大挑战，消费者对珠宝的需求依然不变，并借此庆贺人生的重要时刻 和成就。然而，珠宝的价值所在和购买方式已随时间而改变。 | Bernardette Sto. Domingo 杜明高 | 珠宝零售业自强不息 jewellery retail The resilience of
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