焦点 JNA Jan/Feb 2022 | 19 “The concern at present is the high prices of rough due to supply shortages since miners limited production during the pandemic. We hope prices will stabilise soon,” said Ghevriya, who cited the Middle East, Asia and the US as the more active markets at present. Consumer demand David Kellie, CEO of the Natural Diamond Council (NDC), agrees. The US drove much of the market growth in 2021 but the second half of the year saw strong rebounds in Europe, Asia and the Middle East, he said. “We can clearly see the growing resonance of diamond jewellery with a new, younger audience and this will continue to expand at a rapid rate in 2022. This has a significant impact in multiple sectors including self-purchase, men’s jewellery and diamond jewellery for everyday wear,” he explained. Kellie attributed the substantial growth in the global market for natural diamonds to changing habits created by the pandemic, a significant upgrade in the industry’s digital capabilities and, more importantly, longer-term cultural shifts in consumer behaviour. NDC’s consumer-facing, content-driven strategy on multiple digital platforms has successfully engaged consumers across markets. By end-2021, its global websites would have welcomed around 130 million unique daily visitors, Kellie noted. Aside from its engaging narratives, multi-channel digital assets and ‘For Moments Like No Other’ campaign with actress Ana de Armas, NDC also highlights the sustainability journey of diamonds through its 'Thank You, By The Way' campaign, in cooperation with the Responsible Jewellery Council. On the retail side, NDC has named Chow Tai Fook its strategic retail partner in China and works with multiple luxury independent retailers in the US. It intends to expand the retail cooperation programme next year. Demand for diamonds is forecast to balloon in 2022, according to Kellie. The diamond jewellery market will be shaped this year by the return of weddings, the growth in online sales for retailers and significant shifts in fashion. “Younger – Millennial and Gen Z – consumers, both women and men, now consider diamond jewellery as part of their everyday wardrobe, not just for engagements, weddings and special occasions. This offers huge potential for markets globally,” he said. US$2.75B 27.5亿美元 Net polished imports through the Shanghai Diamond Exchange from January to November 2021, a nearly 60 per cent increase over the same period in 2019 2021年1月至11月透过上海钻石交易所进口的已打磨钻石净额，比2019年同期上升近60% 尽管新冠疫情高峰期间矿场和工厂关闭导致供应短缺，加上与 封锁措施相关的中断带来物流和营运问题，但业内持份者指 出，如今钻石行业正在重返正轨。 到了2021年第三季，主要钻石中心的表现已经达到甚至超 过疫情前的水平，主要原因是全球大部分市场已经恢复经济活 动，令被压抑的需求得以释放。 2021年1月至11月期间，透过中国上海钻石交易所(SDE)进 口的已打磨钻石净额高达27.5亿美元，已经超过了2018年的 27.4亿美元纪录金额，证明全球对钻石的需求急升。该数字比 2020年同期增长了123.2%，比2019年攀升59.6%。 在上述期间，SDE的钻石交易总额达到66.6亿美元，较2020 年劲增102.8%，与2019年比较则上升69.9%。 崭新市场 根据以色列经济和工业部数据显示，2021年首九个月的已 打磨钻石出口额为25.7亿美元，比2020年同期增长49%。在这 段期间，毛坯钻石的净进口额同比增长137%至14.7亿美元。与 此同时，毛坯钻石净出口额达到13.4亿美元，同比增长160%。 以色列钻石行业协会(IDI)执行总监Aviel Elia指出，行业在 2020年初因新冠大流行爆发而表现欠佳，但到了年底，情况已 有所改善。以色列钻石行业在2021年全面复甦，某些进出口类 别甚至超过2019年的水平。 他又补充，美国市场的强劲需求推动了以色列的钻石业发 展，弥补了疫情期间因旅游限制导致另一主要市场——香港业 务下滑所带来的损失。 《以亚和平协议》除了使以色列与巴林、阿联酋、苏丹和摩 洛哥的关系正常化，也有助加强以色列的钻石行业发展。以色 列钻石交易所(IDE)和迪拜多种商品交易中心(DMCC)已互设办 事处。Elia表示：“自签署《以亚和平协议》以来，以色列和迪拜之
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