JNA Nov/ Dec 2021

市場情報 JNA Nov/Dec 2021 | 49 Virtual, which offered online discovery-driven product sourcing for trade buyers until September 30. JGW, previously known as the September Hong Kong Jewellery & Gem Fair, also offered unique “I Love Jewellery” experiences and attractions including a Lucky Draw, which was done in partnership with Fook Tai Jewellery Group Ltd, Karp Jewellery Mfg HK Ltd and Spinel House. JGW gave away a fine yellow diamond, diamond jewellery collections and spinel stones throughout the fair. This year’s show also featured content programmes that included presentations on digital marketing and jewellery photography, Tahitian pearl jewellery styling, functional jewellery, jewellery auctions and trendy jadeite jewellery designs. The Hatton Jewellery Institute, for its part, conducted live jewellery-making demonstrations, and silver pendant hammering and jewellery colour rendering sessions at the fair. An interactive livestreaming session broadcast in Mandarin was also held to assist online audiences from the Greater China region. Business at the in-person show was generally stable, with exhibitors saying medium- to low-priced diamond, pearl and silver jewellery pieces moved the fastest during the four-day event. Some companies also entertained enquiries for big-ticket items. Popular products According to Tori Ling of Nelson Jewellery Arts Co Ltd, rings and earrings adorned with diamonds and coloured gemstones such as sapphires and rubies were highly favoured. Buyers spent around HK$2,000 (around US$257) and up at the fair. “The show was quite good for us. It is also a chance for us to explore the consumer market more,” noted Ling. “We entertained both B2B and B2C buyers but none from our overseas clients because of travel restrictions. Our major markets are mainly from the US, Europe and Australia.” Nelson Jewellery also received enquiries about its high-end jewellery collections, revealed the company official. Jackson Lee of Tedgold Co Ltd likewise cited strong demand for rings and earrings adorned with diamonds and pearls at the fair. Buyers were most comfortable spending between HK$3,000 (around US$386) and HK$4,000 (around US$514). “A lot of customers came, but majority of them were end-users as opposed to trade buyers. For this show, I would say 60 per cent of our sales were diamonds and 40 per cent were pearls. Customers would mainly go for simple designs such as band rings,” disclosed Lee. Vendors that offered big discounts as well as buy- one-take-one offers and multiple-purchase bonuses, to name a few, also witnessed a great deal of traffic at their booths. Jerry Tang of wholesaler Brilliant Diamond Jewellery Manufacturer Ltd said his company offered special prices at the fair. “Smaller diamond jewellery pieces that customers can stack together and mix and match sold the fastest for around HK$1,500 (around US$193) and up,” noted Tang. “Buyers would usually come in, purchase one or two pieces and come back the next day to buy more. The show was generally good for us.” Vithal Trading (HK) Ltd’s top performers at the show were D-colour diamond bracelets, which sold out on the first day of the show, according to the company’s Sabrina Lau. The bracelets were priced HK$15,000 (around US$1,929), which Lau described as “low” for 3-carat D-colour bracelets. “We did well at the fair. Our bracelets and rings were our most popular products. We sold mostly diamond products and entertained B2C clients who bought jewellery for gifting or for themselves,” she continued.