JNA Nov/ Dec 2021

DESIGN 36 | JNA Nov/Dec 2021 A new breed of young jewellers is bringing fresh and innovative design ideas to the fore, inspired by the ever-evolving needs of consumers. Easy- to-wear ear hooks adorned with summery coloured gemstones, multifunctional aromatic jewellery as well as rings and necklaces in geometric designs are only some of the ultra-modern pieces that are making waves in the industry today. JNA peeks into the creative worlds of three rising jewellery artists who talk about their unique design philosophy and vision. Affordable luxury Coming from a family of jewellers and being exposed to the business early on, Yukki Hui is forging her own path as a designer and entrepreneur. She established her jewellery brand, Ikku London, in 2020 to provide consumers with a reasonably priced fine jewellery line of contemporary designs – something that she said was lacking in the market. “I have been around the world, in the US and Italy, among others, going to jewellery exhibitions with my parents and I realised that Asia has a different jewellery culture,” revealed Hui. “Women would wait until they get married to buy diamonds. It should not be like that.” By comparison, Western buyers are more inclined to “self-gifting” and would purchase diamonds to treat themselves. Another important element that seems to be missing in Asia are affordable fine jewellery collections. ‘Hope and Faith’ jewellery pieces from Neva Ltd, by Nesta Man Nesta Man 设計的 Hope and Faith 珠宝作品，由 Neva Ltd 提供 Inspired designs, innovative minds | Bernardette Sto. Domingo 杜明高 | 創新意念 啟迪設計 Up-and-coming jewellery designers are injecting inventive ideas in modern jewellery collections, setting in motion new creative directions that they say are here to stay. 新晉設計師為現代珠寶系列 注入創新元素，帶動嶄新的流行趨勢。