JNA Nov/ Dec 2021

STRATEGY 26 | JNA Nov/Dec 2021 Revamped JewelleryNet offers expanded digital resources to sellers and buyers, enabling more efficient product sourcing experiences JewelleryNet 增强版為買家和供應商提供更豐富的線上資源，帶來更高效的產品採購體驗 INFORMA MARKETS JEWELLERY unveils enhanced digital platform Informa Markets Jewellery 推出增强版線上平台 L eading trade fair organiser Informa Markets Jewellery has equipped its powerful digital platform JewelleryNet with better functionality, more engaging showrooms and a fresh look. An online hub that amplifies the reach of Informa Markets Jewellery’s physical fairs and virtual events, JewelleryNet offers an omnichannel opportunity for wholesale product sourcing. With its online showrooms, product filtering options and networking functions, the platform allows trade professionals to discover thousands of products, make better-informed decisions and connect with suppliers from anywhere in the world. The revamped digital platform is at the heart of Informa Markets Jewellery’s omnichannel vision for the jewellery and gemstone community. “If there is one thing that we have all learned from the pandemic, it is that a physical-digital approach to sourcing and selling is more important than ever to those who want to better position their business for the future,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery. “The new JewelleryNet offers buyers an efficient way to discover more products and vendors. They may search by product category and attributes, as well as connect and schedule one-on-one meetings with suppliers – online or offline at our physical shows. Overall, it makes product discovery easier for our B2B buyer community,” she continued. Enhanced sourcing capabilities The newly improved platform offers multiple benefits to professional buyers. For starters, they can search for products and suppliers by using a three-level product categorisation and multiple category-specific attributes for a positive product discovery experience. These search functions are carefully set by Informa Markets Jewellery, which has decades of expertise in the jewellery events industry. Buyers can find out more about their shortlisted suppliers by viewing their comprehensive company profile page, where vendors may upload brochures,