JNA Sep/ Oct 2021

MARKET INTELLIGENCE 52 | JNA Sep/Oct 2021 THRIVE DESPITE PANDEMIC- INDUCED DOWNTURNS JWA PARTNERS JWA合作夥伴在疫情影響下仍蓬勃發展 True to form, partners of Jewellery World Awards 2021 combat the impact of the Covid-19 pandemic with positivity, resilience and best practices. 2021 年度 JWA 合作夥伴一如既往，以積極、 堅毅的態度和最佳實務對抗疫情。 A previous edition of Jewellery World Awards (formerly known as JNA Awards) 往屆的 JWA 大獎(原名為 JNA 大獎) C ovid-related disruptions have spurred industry stakeholders to adopt fresh strategies to maintain business momentum amid challenging economic conditions. Partners of the Jewellery World Awards (JWA), which upholds innovation, excellence and best practices, are demonstrating tremendous agility in weathering the challenges of the Covid-19 pandemic by quickly pivoting to respond to changing customer needs and turning crisis into opportunity. Chow Tai Fook Jewellery Group, one of the Headline Partners of JWA 2021, attributes its positive performance in mainland China to its proactive approach towards identifying growth opportunities. It is reaping the benefits from the resurgence of China’s consumer market as well as the group’s steadfast expansion into lower-tier cities, which hold great potential for growth. The group's annual revenue in fiscal year 2021 increased by 23.6 per cent to HK$70.16 billion (around US$9 billion). To sustain these gains in 2022, it is implementing its customer-centric Dual-Force Strategy in mainland China that expands its retail footprint while pushing smart retail through digital empowerment to create long-term brand differentiation and loyalty. Chow Tai Fook Jewellery Group Managing Director, Corporate and HK, Macau & Overseas Kent Wong said, “We truly appreciate JWA’s growing prominence in the industry as it provides a platform for all of us who share the same values and mission in raising industry standards together and upholding best business practices for the betterment of the jewellery industry.” Shanghai Diamond Exchange (SDE), also a JWA 2021 Headline Partner, likewise achieved impressive results in the first half of the year.