JNA Sep/ Oct 2021

STRATEGY 44 | JNA Sep/Oct 2021 Ethereal Green Diamond is disrupting the disruptive world of lab-grown diamonds by defying existing limitations of sizes and cuts. Its breakthroughs in the field open up new horizons for the fast-growing category. Ethereal Green Diamond 超越實驗室培育鑽石在尺寸和切割上的既有 限制，在業界大放異彩。種種突破性成就，為這個發展迅速的範疇開拓新領域。 培育鑽石專家衝破藩籬 PUSHING BOUNDARIES in the lab-grown space E thereal Green Diamond is carving its niche in the rapidly expanding lab-grown diamond sector by filling the gap in the market for bigger, gem- quality stones. Dhairya Virani, director of the lab-grown diamond grower and manufacturer, said, “Demand is always healthy for commercial stones from 1 to 3 carats in all shapes and sizes. But there is also a huge pickup for stones of 5 carats and up. This indicates that lab-grown diamonds are developing into a full-fledged jewellery category with countless design possibilities.” Ethereal Green Diamond recently made headlines with its 14.6-carat Freedom of India lab-grown diamond, said to be the largest certified gem-quality stone produced using the chemical vapor deposition (CVD) method. Certified by the International Gemological Institute (IGI), the square emerald-cut stone has a VS2 clarity grade in F colour. IGI graded the stone as “excellent.” “Technical challenges usually curtail the size and quality of lab-grown diamonds. Our latest feat, however, attests to our strengths in this sector and our ability to cater to the surge in demand for bigger, gem-quality stones,” Virani explained. Innovation indeed lies at the heart of Ethereal Green Diamond’s business strategy. The company recently launched special cuts for its lab-grown diamonds, adapting the Optica series of diamond cuts, licensed from diamantaire Hini Star Ltd, to its products. Star-inspired Optica Stelo has 91 facets; rose- themed Rozo, 56 facets; and floral-patterned Floro, 77 facets. The patented cuts within traditional round stones add more value and personalisation for end-users. “Our initiatives encourage consumers to see things in a different light,” Virani said. “We are opening up a whole new world of lab-grown diamonds to consumers across the globe, offering spectacular gem-quality stones with fascinating production stories and enticing new designs.” Ethereal Green Diamond’s colourless stones come in D to N colour. The company’s production also includes pink, orange and blue lab-grown diamonds in light to vivid shades. Its distributor in Hong Kong is Proudest Legend Ltd. Dhairya Virani, Director 總監 , Ethereal Green Diamond | Olivia Quiniquini 程愛莉 |