JNA Jan/ Feb 2021

設計 JNA Jan/Feb 2021 | 43 Consumers are also gravitating towards jewellery staples of better quality, greater relevance and modern appeal. They are mindful of their purchases though given the dampened economic climate. “Epitomising the ‘Buy less, buy better’ mantra, they still wish to indulge, but with greater scrutiny, investing in items that stand the test of time and which represent value in multiple ways: Financial, emotional, practical," the De Beers report stated. Popular in this ‘Invest in the Best’ trend are designs with a unique point of view such as classic-with-a- twist pieces. These include asymmetrical eternity bands, unisex pieces, multiple studs and Y-shaped sautoirs. The report encouraged jewellers to introduce bespoke services and cut down on inventory by introducing limited edition collections. The latter approach enables them to tap culture-savvy younger consumers for whom scarcity and exclusivity are major draws, it continued. Recycling and upcycling jewellery address sustainability issues and open the floodgates of creativity for fresh and modern takes on traditional pieces. Classics are the foundation of jewellery wardrobes, reiterated Gloria Maccaroni, director for Brand Development at the Silver Promotion Service. Speaking at a JNA Design Talk webinar on silver jewellery trends last October, she remarked, “Now more than ever, the self-purchase female will be looking to build her own personal wardrobe of silver jewellery because it is classic, elegant, affordable and unique.” According to Maccaroni, hoop earrings are an ideal buy as they frame one’s face, can be worn with masks and add glamour to casual outfits. Bangle bracelets and stacking rings never go out of style either. Available in many variations, they allow wearers to create their own look and express their personality. Diamond studs are another classic, with silver offering affordable options. Simple stud earrings define the shape of the wearer’s face and make personal statements when masked. The trend of multiple piercings supports single, paired and multiple purchases of stud earrings in various textures, shapes and forms. 消費者趨向於購買質量更好、更實用和現代感十足的珠寶首飾。儘管現 時經濟不景氣，他們仍會考慮購買。 戴比爾斯的報告稱：“他們現時會崇尚‘少買、但買優質的'的法則； 他們仍然希望釋放自己的購買欲，但必須經過多番考量，挑選一些經得起 時間考驗的設計進行投資，體現金錢、情感和實用的價值。”在這種“投 資最佳的”趨勢中，都以注入新意的經典款式為主，它們大多具有獨特觀 點：不對稱的戒指、男女合用首飾、多個飾釘耳環和 Y 型項鏈。 該報告並鼓勵珠寶商引進定製服務，以限量版系列來減少庫存。後者有 助他們吸引通曉文化精髓的年輕消費者——他們深諳稀缺性和獨有性都是首 飾的主要吸引力。循環再用及物料再生的首飾能解決可持續性的問題，為傳 統作品注入新鮮和現代感，打開了創意的閘門。 銀飾推廣服務( SPS )品牌發展總監 Gloria Maccaroni 在去年 10 月舉行的 《 JNA 設計訪談：銀飾》網上研討會上表示，經典是珠寶首飾箱的必備風 格，並且是珠寶商和零售商持續可靠的收入來源。 Maccaroni 稱：“正因銀 飾經典、優雅、價格相宜又獨一無二；目前，購買首飾自用的女性都比過往 更希望建立個人的銀首飾箱。”圈形耳環確實是個理想選擇；因為它可以框 住臉龐，彰顯時尚個性，亦可與口罩一同配戴，為休閒服裝增添魅力。此 外，手鐲和層疊式戒指也永不過時。它們的穿戴性多變，讓佩戴者打造自 己喜愛的造型，展現個性。鑽石耳釘是另一個經典，備有銀色選擇，而且價 錢合理。簡單的耳釘設計突出佩戴者臉部輪廓，戴上口罩後更能凸顯個人風 格。消費者可單顆、一對或多顆購買，備有多種質地、形狀和形式的耳釘式 耳環。 Lasting classics 永恆經典 Eternity ring with asymmetrical diamonds by Suzanne Kalan '永恒'戒指，飾以不對稱鑽石 Move bracelet with diamonds by Messika Move Classique 玫瑰金鑽石手鐲 Double Parked ring from the Secret Societe collection with diamond, gold and black onyx by Maison Coco 飾以鑽石、黃金和黑瑪瑙 的雙環戒指，來自 Maison Coco 的 Secret Societe 系列 Opalescent shard pendant by Stephen Webster 歐泊薄片吊墜