JNA Jan/ Feb 2021
設計 JNA Jan/Feb 2021 | 41 According to the De Beers report by consultancy firm Adorn Insight, the back-to-basics mentality fostered by the pandemic bolstered interest in all things artisanal. This focus on craftsmanship is yielding fine jewellery designs that replicate fabric applications such as quilting, weaving and tie dye. The trend likewise places the spotlight on collaborations with non-jewellery craft specialists as well as brands that pay tribute to the craftspeople they work with. Possibilities abound too when age-old techniques are combined with advanced technology, the report stated. Craftsmanship and bespoke pieces appeal to consumers seeking authenticity and the personal touch. The De Beers report points to opportunities for relationship-building and storytelling when jewellers offer bespoke services. Webster echoes the sentiment. “The virtual launch of CH2 allowed us to talk more about the processes of making the jewellery, which resonated with many customers,” he shared. “Bespoke is another huge trend in jewellery. People have a certain attachment for something that is created specifically for them.” Aside from jewellery, his list of eccentric bespoke creations include a Viking helmet in gold, a bar tool kit with Crystal Haze tops, and a people- counting clicker studded with rubies and diamonds. 由顧問公司 Adorn Insight 為戴比爾斯撰寫的報告顯示,疫情爆發喚起大 眾重溯起源、返樸歸真的心態,激發人們對手工藝品的興趣。 這種對手工藝的關注,衍生了許多高級珠寶設計,如加上了刺繡、編織 和紮染等複製布料觸感的織物應用。這趨勢亦促成了與非珠寶工藝專家,以 及其它品牌間的合作,藉以向工匠致敬。報告指出,以歷史悠久的技術與先 進的科技相結合而帶來的可能性也很多。 精湛的工藝和定製首飾都能吸引到尋求原創性和個人風格的消費者。戴 比爾斯的報告指出,在珠寶商提供定製服務之時,亦是建立關係和訴說故事 的好機會。 Webster 表示同意並分享道:“ CH2 首飾系列網上發布,讓我們能參與 珠寶製作過程的討論,成功引起許多客戶的共鳴。”定製首飾會是珠寶業另 一強大趨勢。消費者對專門為他們創作的事物都具有情感依戀。” 除珠寶外,他的奇趣定製作品還包括金製維京頭盔、綴有 Crystal Haze 寶石的酒吧工具套裝,以及鑲有紅寶石和鑽石的人數計算器。 Appreciation of craft 注重工藝 Drop earrings by Silvia Furmanovich 垂墜耳環 Turquoise shard hoop earrings by Stephen Webster 綠松石薄片環圈耳環 Ring by Alice Cicolini handcrafted with enamel in Jaipur Alice Cicolini 斋浦尔手工珐琅戒指 Bamboo Pink Cuff by Vendorafa Lombardi 'Bamboo Pink' 手環
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