JNA Nov/ Dec 2020

PERSPECTIVE 30 | JNA Nov/Dec 2020 Yana’s predisposition to uniqueness also touches on sustainability, so only pearls produced through ethical and responsible farming make it to her collections. In addition, her brand mainly uses recycled gold. Lessons Eight years into the pearl business, Ruby said the most important lesson she has learned is maintaining strong relationships with customers and colleagues in the trade. As a decades-old enterprise, Autore puts a premium on loyalty across the supply chain. Communication and honesty are also key to ensuring business stability alongside mutual respect and understanding. Ruby is forging a decisive path in her career as an emerging leader in the modern pearl jewellery trade. Belonging to a younger generation of entrepreneurs, she is partial to continuous education and knowledge expansion in order to share her expertise with others. Yana, for her part, is guided by authenticity, passion for the craft and teamwork. Her husband scouts for and buys the finest pearls in the market while Yana flexes her creative muscles to develop her avant-garde collections. She is also in charge of marketing initiatives. Design-wise, Yana’s creations have evolved tremendously, with the designer regularly incorporating an element of multifunctionality into the jewellery pieces. “Most Yana Nesper pieces can be worn in several ways. I love the surprise in the eyes of our customers when we demonstrate this changeability,” she noted. Classic combinations of Akoya pearls and yellow gold alongside sophisticated tandems of pearls with diamonds or mother-of-pearl and coloured gemstones constantly attract the attention of buyers seeking originality and exceptionality in their choice of jewellery. Lustrous future According to Ruby, pearls are historic symbols of fortune, protection, wealth and longevity. Amid a coronavirus-stricken environment, pearls can be viewed as a good luck charm. She expects buyers to gravitate towards pearl-centric jewellery pieces in on-trend designs. South Sea pearls, in particular, occupy a significant spot in the gem and jewellery sector, thanks to their unmatched elegance, sustainability and overall appeal. “Today, people are becoming more conscious of buying environment-friendly products, so pearls will continue to thrive in the trade,” she added. Yana meanwhile pointed to transformability as an emerging design trend in the pearl jewellery segment. Demand for jewellery that can be stacked and layered will remain robust while mismatched jewellery, especially earrings as a symbol of individualism, is also seen to make waves. “Pearls are still in the beginning of a huge revival. Young fashion bloggers and editors are fascinated by pearls. What we need is a more unconventional approach to designing and marketing pearls,” remarked Yana. Pearl jewellery from Yana Nesper's bridal collection Yana Nesper 婚嫁系列珍珠首飾 Yana Nesper Pearl necklace and bracelet set by Yana Nesper Yana Nesper 設計的珍珠項鏈與手鏈套裝