JNA Mar 2020

MARKET INTELLIGENCE 60 | JNA Mar/Apr 2020 Massimo Gismondi, chief designer and CEO of Italian jeweller Gismondi 1754, meanwhile observed growing interest in personalisation. “Jewellery displayed on windows is an opportunity for a conversation. While listening to clients about their dreams and lifestyle, we build a relationship of trust and create a piece of jewellery that matches their personality,” noted Massimo. Sustainability Climate change is an issue that encompasses many industries, the jewellery sector included. The World Jewellery Confederation or CIBJO led this initiative by working hand in hand with the United Nations on a mission to make the jewellery industry more sustainable. “Fope was among those that joined the Responsible Jewellery Council early on in 2013,” revealed Nardin. “We always strive to guarantee the least environmental impact possible throughout our entire supply chain and operations.” Sergio of Antonini also weighed in on the issue, adding that pollution caused by various industries is a cause for concern. He commented, “Sustainability seems to be more a buzz in marketing than a deep commitment. In our company, we try to avoid the use of plastic, keep a proper temperature in the office and avoid wasting water and energy. We aim to be carbon-free.” Courteille, for her part, recognised the challenge of maintaining sustainability in the jewellery supply chain but said there are ways to go about it, citing the growing trend of upcycling and recycling. Her company, for instance, recycles gemstones and works with recycled gold. Donocik meanwhile disclosed that he is working on a bridal collection using only recycled gold. Jewellery pieces by Lydia Courteille La Vie En Rose pieces by Lydia Courteille Dreamboule jewellery est