JNA Mar 2020

DESIGN 50 | JNA Mar/Apr 2020 Fostering originality in jewellery design | Helen Mao 毛文 | Shanghai-based jewellery designer Xuan Xuan describes her jewellery brand Magma as compelling, authentic and diverse. Belonging to the so-called Generation Z demographic, the designer places great importance on originality in pursuing her jewellery dream. “有趣、真切、多元化”，中國設計師軒軒如此形容她於三年前創立的珠寶 品牌Magma的風格。曾於斯里蘭卡工作的90後中國珠寶設計師軒軒冀望藉她 的創作，打破多年來中國市場常被視為跟風抄襲的負面形象。 建構原創風格 Xuan Xuan