JNA Mar 2020

SPECIAL FEATURES 20 | JNA Mar/Apr 2020 T he Gem and Jewelry Institute of Thailand (Public Organization) or GIT continues to fortify its position in the trade through progressive programmes and services. Duangkamol Jiambutr, director of GIT, talks to JNA about the institute's growth strategies in 2020. JNA: What are the most challenging issues faced by gem labs today? Duangkamol Jiambutr: Advancements in the synthetic diamond industry continue to pose challenges for gem labs. This sector keeps growing every year. Hundreds of new producers are emerging and as the industry becomes more competitive, technological innovations to reduce production costs also come into play. Thus, the characteristics that gem labs use to identify lab-grown diamonds tend to vary for one producer to another, and labs need to update their databases to catch up with new developments. JNA: How do your latest products and services respond to the needs of the jewellery industry? Jiambutr: In 2019, GIT established two new colour standards for ruby namely “Rabbit’s Eye Red” and “Golden Red” to support the trading of rubies that don’t fall under the “Pigeon’s Blood” category. GIT officially launched those new standards at the International Chanthaburi Gem and Jewelry Festival in December last year. GIT hopes these can help ruby traders boost their export volumes in 2020. JNA: What are your growth prospects this year? Jiambutr: Our growth strategies are mainly focused on drumming up interest in our Buy With Confidence project among domestic and international end-consumers. We also want to promote our services to the tourism sector and keep developing and diversifying our products to meet customer expectations. GIT 泰國珠寶學院積極開發先進的產品服務業界，學院的 Duangkamol Jiambutr 向《 JNA 亞洲珠寶》分享來年計劃。 寶石鑑定當今最逼切的挑戰是甚麼？ 合成鑽石行業持續進步，新生產商湧現，行業的激烈競爭催 生更新、更有效的製造技術。不同生產商採用各種合成鑽石 生產技術，致使可被用以鑒別鑽石真偽的特徵不同，故此我 們需時刻保持在行業前沿，不斷更新資料庫以應對合成鑽石 的最新發展。 貴所的最新產品和服務如何回應行業需要？ 去年底，我們在 2019 尖竹汶國際寶石珠寶節公布了兩個新 制定的紅寶石分級標準，即“兔眼紅寶石”( Rabbit's Eye Red Ruby )和“金紅寶石”( Golden Red Ruby )。以往， 不獲“鴿血紅”評級的紅寶石銷售困難，此次應顧客要求新 制定兩個“鴿血紅”以下的寶石分級標準，期望可提升來年 紅寶石出口量。 展望來年，貴所有何目標？ 來年目標是繼續向本地以及國際推廣我們的 Buy With Confidence (BWC) 消費者信心計劃。我們還希望向旅遊業 推廣我們的服務，另外，本學院亦會不斷提升和開發新產 品，期望以更優質的服務回應客戶需求。 Thailand’s top gemmological institution is putting in place innovative solutions to equally modern difficulties in the trade. 面對行業日新月異 的挑戰，泰國珠寶學院以不斷創新，開拓新解決方案迎接挑戰。 GIT 泰國珠寶學院迎向挑戰 responds to emerging challenges