84 | Informa Markets Jewellery Stephen spent some 40 years of his life creating desire for diamonds. His career with De Beers, where he retired as Executive Vice President for Brands & Consumer Markets in April 2022, saw him shape the soul of diamonds in various roles and markets. Stephen handled the group’s marketing and brand strategy. He charted the course of De Beers’ consumer advertising, which first built on the famed “A Diamond is Forever” slogan before shifting to various brand extensions and lately focusing on the positive impact of diamonds. As chairman of the Natural Diamond Council, he continues to influence diamond category marketing, with an emphasis on sustainability and responsible sourcing. His contributions to the diamond trade however extend way beyond his De Beers remit. Chief among these are his efforts to open the China market for diamonds in the early 1990s, followed by initiatives to open and build India’s gold-dominated market for diamond jewellery. Stephen花了人生中大約40年創造對鑽石的渴望。2022年4月，他卸下戴比爾斯的品牌與 消費市場執行副總裁職務，正式退休；他的職業生涯中，在不同的角色和市場中塑造了鑽 石的靈魂。 他負責集團的行銷和品牌戰略，並規劃了戴比爾斯的消費者廣告路線，在著名的「鑽 石恒久遠，一顆永流傳」廣告語的基礎上推廣和拓展業務，並最終著眼於鑽石產生的積極 影響。身為天然鑽石協會主席，他繼續塑造鑽石類別的行銷企劃，強調可持續發展和負責 任的採購。 然而，Stephen對鑽石行業的貢獻，遠遠超出了他在戴比爾斯的職權範圍。首要成就是 在20世紀90年代初為打開中國鑽石市場所付出的努力，而另一建樹則是開拓了印度國內 的鑽石首飾市場。 STEPHEN LUSSIER Former Executive Vice President for Brands & Consumer Markets, De Beers Group 戴比爾斯集團前品牌與消費者市場執行副總裁 Chairman, Natural Diamond Council 天然鑽石協會主席
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