MARKET INTELLIGENCE 市场情报 PEARL REPORT | 47 | 2025-2026 From left: Mangrove at high tide in the Cygnet Bay pearl farm, Western Australia; Pinctada maxima oysters in Western Australia. Pictures courtesy of Pearls of Australia 从左至右：西澳 大利亚西格奈特湾珍珠养殖场涨潮时的红树 林；西澳大利亚的大珠贝。图片由澳大利亚珍珠 公司提供 Banking on its sustainability credentials, the pearl could potentially become the world’s first ‘nature positive gem’ based on documented environmental benefits and social impact. 珍珠凭借强大的环境效益和社会影响力，势将位踞全 球首款“自然正值宝石”。 The link between sustainability and pearls was first noted by Swiss gemmologist Laurent Cartier in 2010. Soon after, several sectors of the industry started pursuing their own sustainability agenda. Australia achieved a Marine Stewardship Councilcertified sustainable pearl fisheries status in 2017 while in 2018, J Hunter Pearls, Jewelmer and Paspaley Pearling Company launched “The Blue Pledge – Sustainable Pearls,” promoting responsible pearl farming to support conservation and social enterprise. A new generation of consumers is reshaping the jewellery industry. Reputation and trust are replaced by transparency and traceability while voluntary Corporate Social Responsibility (CSR) efforts shift to financial Environmental, Social and Governance (ESG) standards. Code of Practice (CoP) and Chain of Custody (CoC) protocols have become standard, and technology now enables unique credentials for individual products beyond category certification. Pearls are traditionally valued based on physical attributes that reflect the journey of the mollusc it grew within. Therefore, there is a natural incentive for pearling companies to look after their people and the molluscs, which will grow the pearls. Most producing countries have exceeded their compliance requirements and created voluntary social and environmental codes of practices to guide responsible pearlers and farmers. Industry players and stakeholders acknowledge that increased transparency around geographical origin and social and environmental impact can deliver substantial | Pierre Fallourd | Pearl impact: Transforming journeys into lasting value 珍珠成长历程缔造永恒价值
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