COVER STORY 封面故事 PEARL REPORT | 12 | 2025-2026 数十年来，法国菲律宾珍珠品牌Jewelmer的南洋金珠 作品绽放独一无二的光芒，在当今瞬息万变的时代成 为百搭时尚与匠心奢华的象征。 即使市场不断蜕变，Jewelmer引领改革, 在追求摩登美 学和贡献社会方面竭尽所能。 首席执行官Jacques Christophe Branellec表示：“为了保 持影响力，珍珠行业必须紧贴时代步伐，同时忠于其优雅与 坚毅的特质。” 有见及此，Jewelmer在2024年推出多个项目，以巩固珍 珠与时俱进的形象, 并提升顾客体验。 Jewelmer还专注推行合作发展项目，以提升珍珠养殖 和社区建设水平。更多战略合作和以珍珠为核心的计划正 在筹备中。 一切努力旨在将珍珠的坚韧与精致美学传递到社会各 界，极致发挥和延续其影响力。 重新定义奢华 Maison Jewelmer——全球规模最大的Jewelmer珠宝贵 宾室现已开幕，而位于菲律宾的多家珠宝门店亦在2024年 以全新面貌示人。Branellec表示，这两个项目都获得市场的 正面反响。 “眼光独到的顾客对Maison Jewelmer的个性化服务、 沉浸式氛围和悉心安排的设计趋之若鹜，是菲律宾首个顶 级珠宝体验空间。”他补充。 这个位于马卡蒂市的贵宾专属空间由巴黎设计师操刀， 顾客将可沉浸于珍珠的美妙历程中，同时认识当中举足轻 重的人物、文化元素和天然环境。 装潢采用质感丰富的饰面，令人联想到菲律宾的美丽海 岸，并展出著名法国画家Thomas Godin取材自菲律宾岛屿 鸟瞰图的画作。 其他门店也焕然一新，且通过引人入胜的故事和精湛 工艺，将Maison Jewelmer的南洋金珠世界延伸至更广大的 受众。 The La Mer en Majesté necklace, for instance, was inspired by the ethereal universe beneath the ocean. Embellished with golden South Sea pearls, coloured gemstones and diamonds, the exceptional piece evokes brilliant treasures from the depths of the Philippine seas. The jeweller also introduced the Swan necklace, a tribute to the most elegant and enigmatic of animals. Elements of earth, air and water meet and find graceful form in this golden South Sea pearl and diamond necklace, marked by sinuous lines and refined simplicity. Lasting impact At the centre of Jewelmer’s growth strategy is ensuring that pearls continue to captivate future generations through responsible and ethical business practices. Beyond such efforts is fostering a culture of restoration, regeneration and resilience in the pearl industry. “Sustainability has become a widely used, and often generalised, term for many,” remarked Branellec. “We have always understood that true environmental stewardship goes beyond sustainability. It is also about embracing a regenerative philosophy and actively giving back, which are the very foundations upon which our brand was built.” It is both a privilege and a responsibility to protect the ecosystems and communities that enable the pearl to come into fruition. Rather than extracting oysters from the wild, Jewelmer developed hatcheries where pearl oysters are bred in protected environments. This environmentally sound approach, cultivated in-house over a 20-year period, contributes to the ocean’s bounty while protecting the water’s ecological balance. “Our pearl farming methods operate with Mother Nature’s welfare in mind, acting as bio-generators that enhance marine biodiversity and biodensity. Our processes do not hinder marine life from growing – rather, they actively promote and support it,” added the company official. Pearl oysters naturally clean and oxygenate, improving water quality while filtering out litres of water. In Jewelmer’s case, oysters in the farms collectively filter over 2.4 billion litres of water per day, which amounts to roughly 895 billion litres of water per year. Through its non-profit organisation, the Save Palawan Seas Foundation (SPSF), the pearl specialist also supports and educates coastal communities in Palawan. SPSF sustains the vision of preserving man’s delicate balance and symbiotic harmony with nature by working closely with local communities, offering livelihood opportunities and running environmental conservation programmes. Through SPSF, Jewelmer fosters a culture where both Mother Nature and the ones that protect her can flourish and thrive. “Ultimately, restoration, regeneration and resilience are not just ideals for us – they are the legacy that we nurture and embrace, and the future that we strive towards every day,” explained Branellec. Lumière de l’Infini Crown 后冠
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