COVER STORY 封面故事 PEARL REPORT | 11 | 2025-2026 Setting a gold standard Jewelmer opened the doors to Maison Jewelmer – the group’s first high jewellery experience of its kind in the Philippines, catering to its most elite clientele – and redesigned its fine jewellery boutiques in the Philippines in 2024. Both projects garnered positive and encouraging response from the market, according to Branellec. “Our most discerning clients embraced Maison Jewelmer’s personalised and exclusive nature. As the first high jewellery experience of its kind in the Philippines, Maison Jewelmer is celebrated for its immersive concept and intentional design,” he continued. The by-invitation-only space in Makati City, Philippines, conceptualised by Paris-based La Meute Design and Communication, entices clients to immerse themselves in the pearl’s captivating journey as it pays homage to the people, the culture and the environment critical to the gem’s creation. Every corner of the maison evokes nature’s mesmerising beauty: From textured finishings reminiscent of the Philippines’ warm, inviting shores to bespoke masterpieces by renowned French painter Thomas Godin, whose works are inspired by aerial views of Philippine islands. The restyled boutiques, meanwhile, democratise the exclusive experience inherent in Maison Jewelmer, offering more people a glimpse into the company’s golden universe through storytelling, artistry and craftsmanship. “This vision will continue to evolve as we move forward, bringing our story and our heritage to the forefront,” explained Branellec. Further elevating the exquisite South Sea pearl as a symbol of cultural pride and regenerative luxury are meaningful collaborations and initiatives. Jewelmer made history in November 2024 with the Lumière de l’Infini Crown – the first Filipino-crafted Miss Universe crown in the pageant’s 73-year history. Adorned with 23 golden South Sea pearls, each carefully matched in colour and lustre, it is also the first Miss Universe crown to feature the golden South Sea pearl. Lending further exclusivity and rarity to the piece is the fact that only the top 2 per cent of Jewelmer’s harvests make it to its fine jewellery collections. “With the queen of the universe adorned in Philippine South Sea pearls, it is our hope that our national gem’s legacy will keep flourishing and strengthening, to be treasured by future generations,” remarked Branellec. Meanwhile, Jewelmer’s recent partnership with The World, a unique privately owned residential mega cruise ship, brings these golden treasures to this affluent community at sea, creating a fitting symmetry as the pearls return to the waters that nurtured them. Over the past year, the company also worked with global brands that share its heritage and aspirations for innovation and excellence such as Mercedes-Benz and Air France to share its story to international audiences. Branellec said these collaborations further raise the profile of the golden South Sea pearl within the global high jewellery landscape while highlighting it as a radiant cultural emblem of the Philippines. Pearls: Statuesque and enduring The fascinating golden South Sea pearl inspires creativity and reverence for nature – a timeless quality that Jewelmer perfectly captures and celebrates in its fine jewellery collections. The company’s latest creations not only reflect its unique design philosophy but also push the boundaries of what pearl jewellery can be, shared Branellec. La Mer en Majesté earrings with golden South Sea pearls, aquamarine stones and diamonds La Mer en Majesté耳环，镶嵌南洋金珠、海蓝宝石和钻石 La Mer en Majesté ring 戒指
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