COVER STORY 封面故事 PEARL REPORT | 10 | 2025-2026 La Mer en Majesté necklace with golden South Sea pearls, opals, sapphires, emeralds and rubies La Mer en Majesté项链，镶嵌南洋金珠、欧泊、蓝宝石、祖母绿和红宝石 The golden South Sea pearl, lustrous and majestic, stands proud in the refined creations of FrenchFilipino pearl specialist Jewelmer – as it had for decades. In today’s rapidly progressing world, these enduring gems have become empowering symbols of versatile allure and elegance with intention. Jewelmer and its golden pearls are at the crux of this dynamic movement, but the quest for modern resonance and social traction carries on amid an ever-shifting market. “To remain relevant, pearls must evolve with the times while staying true to their essence as icons of elegance and symbolic strength,” remarked Jewelmer CEO Jacques Christophe Branellec. Capitalising on the pearl’s progressive nature, the company implemented several innovative projects in 2024, aimed at further reinforcing the pearl narrative and elevating customer experience. Impactful collaborations were also at the heart of Jewelmer’s operations alongside sustained advancements in pearl farming, cultivation techniques and communitybuilding projects. Moving forward, Jewelmer is gearing up for more strategic partnerships and pearl-centric initiatives. All endeavours carry the pearl’s message of resilience and sophistication across other sectors of society – perpetuating the gem’s all-encompassing influence and relevance.
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