SPOTLIGHT 20 | Thailand Special 2023 Thailand-based coloured gemstone specialist Sant Enterprises Co Ltd is banking on the market’s enduring fascination for beloved gems to reinforce sales in 2023 despite a challenging environment. This optimism comes on the heels of a robust postlockdown business for the company, according to Anurak Sinchawla, director of Sant Enterprises. The trader specialises in top-quality rubies and sapphires in different cuts, shapes and sizes. These are available in singles, pairs, calibrated stones and layouts. Sant Enterprises observed keen market interest in unheated sapphires, and heated and unheated Mozambique rubies. “In general, customers prefer exceptional, high-quality stones that are produced ethically and under environmentfriendly conditions. A growing number of such consumers has inspired and compelled the industry to focus heavily on responsible sourcing,” revealed Sinchawla. Back on track Sinchawla explained that the widespread lifting of pandemic restrictions alongside the return of physical trade shows were instrumental in reviving the coloured gemstone sector. Clients were once again visiting Sant Enterprises’ office in Bangkok. In return, the company started travelling around the world to touch base with suppliers to replenish its inventory. Post-lockdown, the gem dealer mainly entertained orders for unheated sapphires as customers increasingly favour natural gemstones. Its major markets are the US, Europe and Asia. “Coloured gemstones remain one of the most important export categories for Thailand,” remarked Sinchawla. “The industry has coped well with difficulties and now we are seeing signs of a steady increase in demand.” He attributed the coloured gemstone sector’s agility to swift economic recovery in Thailand coupled with technological innovations and the return of skilled workers to the trade after the pandemic. Anurak Sinchawla, director of Sant Enterprises Co Ltd Sant Enterprises Co Ltd董事Anurak Sinchawla sees rosy prospects in gemstone trade Sant Enterprises窥见宝石业闪亮机遇 SANT ENTERPRISES Business in 2023 is expected to get a boost from sustained demand for high-quality rubies and sapphires amid market uncertainties. 在不确定的市场环境下，优质红宝石及蓝宝 石的需求预料持续强劲，推动2023年业务更上一层楼。
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