24 | Thailand Special 2024 INSIGHT 睿智角度 Corundum specialist Sukhadia Stones Co Ltd is banking on its vast inventory of coloured gemstones in a wide range of sizes and qualities as well as its keen business acumen and skilled stock management to bring the company to new heights. Established in 2002 by Chetan and Kaimesh Sukhadia, the gemstone manufacturer is renowned for its expansive selection of rubies and sapphires. Its inventory encompasses the full spectrum of choices, from calibrated sizes to special single stones and eye-catching layouts in a diverse array of qualities, origins, colours and cuts to meet client needs. The company is particularly known for supplying highquality calibrated coloured gemstones and fulfilling specific and customised client orders. The bulk of its business lies in midrange to highend stones, which it exports to some 30 countries. As its extensive assortment of rubies and sapphires covers large quantities of both heated and unheated goods from various origins, it can provide jewellery brands and manufacturers with a steady supply of coloured gemstones for their collections. Extensive inventory According to company managing director Kaimesh Sukhadia, rubies and sapphires in smaller sizes have been moving well this year, largely due to the significant increase in prices of bigger stones. He noted that price levels of coloured gemstones, which started skyrocketing in late 2022, continue to exhibit an upward trend in 2024, amid persistent supply shortages and logistical challenges in the supply chain. Prudent inventory control has, however, enabled Sukhadia Stones to deliver a steady business performance during and since the pandemic. “Our competitive advantage in the coloured gemstone field has always been our wide collection of rubies and blue and fancy sapphires that enable us to meet the needs of various clients,” Kaimesh explained. “By controlling our inventory and focusing on sales, we emerged from the pandemic largely unscathed.” Having accumulated large quantities of polished coloured gemstones over the years, the company concentrated on selling as much stock as possible to keep Rubies and a royal blue sapphire of 33.13 carats from Sukhadia Stones Co Ltd Sukhadia Stones Co Ltd的红宝石和33.13克拉皇家蓝宝石 fulfils market demand for corundum 致力满足市场对刚玉的需求 SUKHADIA STONES Offering an extensive selection of rubies, blue and fancy sapphires, Sukhadia Stones focuses on customer service and inventory management to stay ahead of the competition. Sukhadia Stones提供的宝石种类琳琅满目，涵盖各式各样的红宝石、蓝宝石和彩色 蓝宝石，并且注重客户服务和库存管理，在竞争激烈的行业中保持领先地位。
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