Thailand Special 2024

泰国珠宝特刊 2024 | 23 INSIGHT 睿智角度 In addition to implementing comprehensive measures across its operations to ensure sustainability, initiatives such as the installation of solar panels, staff training, and ISO certifications for energy and environmental systems underscore its commitment to environmental stewardship. The road ahead With its enhanced product and operational strategies firmly in place, Regal Jewelry is optimistic of further growth this year, despite challenges such as shorter lead times for product development and the continual need for diversification in design offerings. “Opportunities still abound as many jewellery brands are looking to diversify their supplier bases,” said Phaiboonsuntorn. “We are looking forward to improving our craftsmanship, machinery and production efficacy to provide our customers with the best full-service jewellery manufacturing service in 2024 and beyond.” Also working in the company’s favour are the competitive advantages of Thailand as a gem and jewellery hub, she added. “Thailand is a leading silver jewellery manufacturing centre, owing to its robust and comprehensive supply chain, favourable business relations and historically skilled craftsmen,” she explained. “The country's artisans are renowned for their unparalleled craftsmanship, with exceptional quality and aesthetic appeal. With its strategic advantages, Thailand continues to be a cornerstone of the global jewellery industry.” Moving forward, Regal Jewelry remains steadfast in its pursuit of innovation and sustainability. According to Phaiboonsuntorn, the company believes in investing in technology to further enhance the quality of its jewellery products, ensure greater efficiency of its production capabilities and reduce waste in its operations. “Moreover, we are actively exploring new markets and designs, leveraging our expertise to meet evolving consumer preferences and industry demands,” she added. 这削弱了市场对珠宝首饰的需求,导致许多珠宝业行家在 2023都有未售出的存货。 这些日新月异的消费偏好,以及主要目标市场持续受累 于经济不确定性,均影响了Regal Jewelry的业务增长。 黄金机遇 然而,这家珠宝制造商今年却出现了可喜的转机——第一 季度的销售额达标,主要原因是它转向重点发展黄金品类。 Regal Jewelry注意到顾客对半精品或入门级黄金首饰 的需求显著上升,因此去年扩大了黄金首饰的生产力,包括 增聘工艺纯熟的金匠,并增建黄金首饰生产工厂。 与此同时,其核心产品纯银首饰(以及越来越多的黄铜 首饰)的产量仍保持稳定。 Phaiboonsuntorn说:“我们专注于价格实惠的奢华和 半精品首饰,这是我们增长的主要引擎。我们发现客户对 9K、10K及14K金饰的需求大幅增加,促使我们调整业务模 式,以迎合这一增长机遇。” 在设计方面,现时网球手链款式和经久不衰的微镶嵌宝 石获市场青睐。而适合日常佩戴的珠宝设计也深受该公司 客户追捧。 战略性举措 除了调整产品以适应市场需求外,Regal Jewelry也扩大 了客户群,为每个品牌客户定制符合其品牌形象的专属设计。 这家珠宝制造商还以可持续发展,为其运营的核 心。Phaiboonsuntorn指Regal Jewelry负责任的生产实践,正 符合现今客户对供应商需达到道德标准的要求。 她说:“客户对可持续发展的关注日益浓厚,尤其是来自 美国市场的客户。作为一家可持续发展和负责任的珠宝制 造商,我们始终采购非冲突材料、正确处理废物和排放物, 并供应经责任珠宝业委员会(RJC)认证的回收金属。 除了在整个运营过程中实施综合措施,以确保可持续 发展外,Regal Jewelry还有安装太阳能电池板、安排员工培 训、取得能源和环境系统ISO认证等举措,彰显其对环境管 理的承诺。 灿烂前景 尽管面临产品开发周期缩短、产品设计需保持多样化等 挑战,凭借强化产品和运营的战略,Regal Jewelry对在今年 取得进一步增长持乐观态度。 Phaiboonsuntorn表示:“由于许多珠宝品牌都希望壮大 供应商名单,使其更多样化,因此商机依然源源不绝。我们 致力改善工艺、机械和生产效率,以在2024年或以后为我们 的客户提供最佳的全方位珠宝制造服务。” 她补充说,泰国作为宝石和珠宝中心的竞争优势,也有 利于公司发展。 她解释道:“泰国是领先的银饰制造中心,这有赖其强大 而全面的供应链、有利的商业关系,以及世代相传的匠人。 泰国的工匠以其无与伦比的工艺、卓越的品质和美学而享有 盛誉。因其战略优势,泰国将继续成为全球珠宝业的基石。” 展望未来,Regal Jewelry将坚定不移地追求创新和可持 续发展。 Phaiboonsuntorn表示,Regal Jewelry相信通过投资技 术,可以进一步提高珠宝产品的质量,确保生产力更有效 率,并减少运营中所产生的废物。 她说:“此外,我们还在积极探索新的市场和设计,利 用我们的专业知识来满足千变万化的消费者偏好和行业 需求。 R egal Jewelry Manufacture Co Ltd积极加强其产品 组合和生产运力,以在竞争日益激烈的市场环境中 保持业务发展势头。 业务发展经理Natthanisa Phaiboonsuntorn称,在疫情后 消费者的支出由有形的奢侈品,转向了餐饮和旅游等体验, Gold jewellery by Regal Jewelry Manufacture Co Ltd Regal Jewelry Manufacture Co Ltd的黄金首饰

RkJQdWJsaXNoZXIy NjAxOTU=