泰国珠宝特刊 2024 | 19 INSIGHT 睿智角度 effectively,” Kothari disclosed. “Through targeted marketing campaigns and strategic partnerships, we aim to strengthen our presence in these regions while continuing to cater to established markets.” Positive outlook The KGK official identified market volatility, supply chain disruptions and evolving consumer trends as some of the challenges on the horizon. Addressing these, he said, requires a proactive approach, encompassing robust risk management strategies, agility in response to market dynamics, and continuous innovation in product offerings and customer experience. “By staying attuned to market shifts and leveraging our expertise and resources, we are well-positioned to navigate these challenges while seizing emerging opportunities,” Kothari noted. He still keeps an optimistic outlook on business possibilities, saying KGK will capitalise on growth prospects while staying true to its core values of integrity, excellence and customer satisfaction. The group maintains a competitive edge in the market through its vertically integrated supply chain, ensuring quality control and traceability from mine to market. Moreover, its commitment to ethical sourcing and sustainable practices resonates with conscientious consumers. Kothari added, “Our expertise in gemstone cutting and craftsmanship, coupled with a diverse portfolio of gemstone varieties, truly positions us as a preferred partner for discerning clients worldwide.” Looking ahead, KGK remains focused on driving growth through strategic initiatives that leverage technology, expand its online presence and strengthen partnerships across the value chain. Sustainability and responsible business practices will remain central to its operations, aligning with evolving consumer expectations and industry trends. 经销商必须面对的问题,幸而KGK的宝石业务应对逆境时依 旧迎难而上。 Kothari表示,虽然部分宝石的价格已稳定下来,但其余 宝石因为较为稀有和需求增加,价格仍持续承受上行压力。 “价格浮动意味我们需于定价和库存方面调整策略,” 他解释道:“尽管价格上涨带来挑战,但我们仍致力保持稳 定供应,并维持透明度高的定价政策和提供不同价位的宝 石,确保客户满意。” 因中国市场需求放缓,KGK决定拓展多元市场以降低风 险及捕捉其他增长机遇,其主要彩宝市场遍及北美、欧洲和 亚太地区。 “东南亚和中东的新兴市场增长潜力巨大,我们正策 略性调整市场定位,务求有效地进军这些市场,”Kothari透 露:“我们针对个别市场举办传销活动及建立伙伴关系,目 的是增加我们在这些地区的影响力,同时兼顾现有市场。” 前景乐观 Kothari认为他们目前面临的挑战包括市场波动、供应链 中断和不断变化的市场需求。他说,解决这些问题须采取主 动,包括建立稳健的风险管理策略,迅速回应市场动态,还 有于产品供应和客户体验方面力求创新。 他指:“我们紧贴市场转变,并善用我们的专业知识 和资源,相信能在应付这些挑战之余捕捉新兴市场的机 遇。“Kothari对业务前景表示乐观,并表示KGK将把握成 长机遇,同时严守企业诚信、卓越品质及以客为尊等核心 价值。 KGK透过垂直整合供应链保持市场竞争力,确保宝石从 矿场到市场,整个过程经过严格的品质监控并保留可追溯 性。此外,KGK坚守道德采购和可持续发展的责任,赢得道 德消费者的共鸣。 Kothari补充道:“我们拥有宝石切割的专业知识和工艺, 加上多样化的宝石选择,让我们成为世界各地客户严格审 核下的首选合作伙伴。” 展望未来,KGK将致力善用其技术,同时透过拓展在线 业务,并巩固价值链内的伙伴关系以带动业务增长。集团将 继续以可持续发展和企业责任作为运营核心,以迎合不断 变化的消费者期望和行业趋势。 KGK集团表示,市场对彩色宝石的喜好不断改变,消 费者对表达自我和个性的宝石需求日增,而集团正 能满足这些新需求。其中一个明显的转变,是人们 对能表达正面思想及赋有情感意义的彩宝愈感兴趣。KGK 集团副主席Sanjay Kothari表示:“此趋势跟社会变化步伐一 致,反映人们在动荡时期渴望建立有意义的联系。” Kothari并察觉,市场对拥有独特切割和尺寸的彩宝明显 情有独钟,反映市场趋向崇尚个人主义和渴求客制化珠宝。 同时,市场对蓝宝石、祖母绿和红宝石等长青宝石的需求依 然殷切,Kothari认为这是因为独具慧眼的消费者仍追求卓 越品质和工艺。 他续指:“此外,消费者在购买宝石时,越加重视道德采 购和可持续生产,引申出我们对道德采购和提高整个供应 链透明度的承诺。” Kothari又指线上购物大行其道,反映数字平台在吸引客 户和推销方面的重要性。 业务灵活 尽管消费者对彩宝的兴趣增加,但近年市场却充满挑 战。彩宝自2022年以来供应短缺,加上价格上涨,这些都是 All coloured gemstones from KGK Group 所有彩色宝石均为KGK Group出品
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