CONTENTS 目录 8 Thailand maintains manufacturing supremacy 泰国珠宝制造业稳住优势 14 BHC Diamonds explores growth avenues BHC Diamonds 探索增长快车道 16 China Stone leads the way in calibrated gemstones China Stone 标准尺寸宝石先驱 18 KGK Group aligns with market trends KGK 集团迎合市场趋势 20 Pranda grows from strength to strength Pranda 创造璀璨前景 22 Regal Jewelry embarks on golden pursuits Regal Jewelry 开展金光大道 24 Sukhadia Stones fulfils market demand for corundum Sukhadia Stones 致力满足市场对刚玉的需求
Every care has been taken to ensure the accuracy of the information in Thailand Special. However, the publication of such information is at the sole discretion of the publisher. The publisher and the editorial team shall not be held responsible or in any way held liable for any errors, omissions or inaccuracies in this publication, or for any consequences arising therefrom. The contents of this publication are protected by copyright and cannot be reproduced, photocopied, transmitted or posted in any form without the prior written consent of the publisher. 本得公以司任已何尽方力式确翻保印《、泰仿国制珠或宝转特载刊本》刊所物刊任登何的部内份容之正文确字无或误图。片如。因错漏而引致任何损失，本公司概不负责。本公司保留刊登有关资料的一切权利。版权所有，如未获得本公司事先之书面允许，不 Printed by Asia One Printing Limited,13/F, Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong. 印刷商: 宏亚印务有限公司香港柴湾丰业街8号宏亚大厦13楼 Associate Publisher & Editor-in-Chief Olivia Quiniquini 副出版人及主编 程爱莉 EDITORIAL 编辑部 Deputy Editor Bernardette Sto. Domingo 副编辑 杜明高 Assistant Editor Sharon Kwok 助理編輯 郭芷雯 Assistant Digital Product Manager William Yick 助理数码产品经理 易昌耀 ADVERTISING 广告部 Assistant Director Christine Sinn 区域营业总监 冼蕙珠 MARKETING 市場推广部 Senior Marketing & Communications Manager Ronny Pang 高级市场及传讯经理 彭秋影 Assistant Marketing & Communications Manager Monica Kwok 市場及傳訊助理經理 郭君寧 Marketing & Communications Executive Vincent Wong 市场及传讯主任 黄志伟 PRODUCTION 制作部 Production Manager Jennifer So 制作部经理 苏丽娟 Senior Designer Eva Kam 高级设计师 甘铭灵 Assistant Exhibition and Media Service Manager Bonnie Law 助理展览和媒体服务经理 罗凤伦 ADVERTISING REPRESENTATIVES 广告代理 China 中国: 广州代表处 胡淑晶 | Tel 电话: (86) 20 8666 0158 Email 电邮: [email protected] Germany 德国: Liz Dobelmann | Tel 电话: (49) 721 384 1881 Email 电邮: [email protected] Italy 意大利: Mauro Arati | Tel 电话: (39) 02048517853 Email 电邮: [email protected] Japan 日本: Nobuaki Nito | Tel 电话: (81) 3 52961020 Email 电邮: [email protected] Taiwan 台湾: Rita Hung | Tel 电话: (886) 2 2738 3898 Email 电邮: [email protected] Thailand 泰国: Thitima Sriutharawong | Tel 电话: (66) 0 2 036 0500 Ext. 248 Email 电邮: [email protected] US 美国: Bonnie Chan | Tel 电话: (1) 347 906 4693 Email 电邮: [email protected] President & CEO - Asia Margaret Ma Connolly 亚洲主席及行政总裁 马颖 Senior Vice President - Asia David Bondi 亚洲高级副总裁 庞大为 Director of Jewellery Fairs Celine Lau 珠宝展览部总监 刘小雯 Published by Informa Markets 出版 17/F, China Resources Building, 26 Harbour Road, Wanchai, Hong Kong 香港湾仔港湾道26号华润大厦17樓 Email 电邮: [email protected] JewelleryNet.com
8 | Thailand Special 2024 FOCUS 焦点 THAILAND Renowned for its manufacturing prowess, notably for coloured gemstones and silver jewellery, Thailand is sustaining its growth momentum by tapping new markets, adapting to changing business conditions and committing to innovation and sustainability. In the first two months of 2024, the country’s total gem and jewellery exports recorded a year-on-year increase of 57.26 per cent, reaching US$3.03 billion, according to data from Global Trade Atlas compiled by the Gem & Jewelry Institute of Thailand (GIT). Jewellery exports accounted for 28 per cent of the total, rising by 13.88 per cent over 2023 to US$863.8 million. The value of coloured gemstone exports, on the other hand, increased by 20 per cent year on year to US$541.6 million. This came on the heels of a strong showing for jewellery and coloured gemstones in 2023, which saw increases of 9.81 per cent and 70.47 per cent, respectively, in export values. Thailand’s overall exports of gems and jewellery, however, registered a slight dip of 2.83 per cent in 2023 to US$14.63 billion compared to 2022’s US$15 billion. Exports of silver jewellery also dropped 6.63 per cent year on year in 2023 to US$1.62 billion. The US remained the top market for Thailand’s silver jewellery exports despite a 15 per cent year-on-year decline over 2022. “Figures for early 2024 indicate signs of recovery. It is, however, imperative to observe how these trends unfold over time,” said Sidthisak Limvatanayingyong, president of the Thai Silver Exporters Association. Growth markets A major manufacturing centre for rubies and sapphires that once counted China among its top markets, Thailand is increasingly seeing its goods heading to emerging and alternative destinations. China used to account for 35 per cent to 40 per cent of KO (Thai) Impex Co Ltd’s business. This has since shrunk to 20 per cent, according to its director Siddhant Garg. The company manufactures and wholesales rubies from Mozambique in commercial to good qualities, focusing primarily on calibrated sizes. | Olivia Quiniquini 程爱莉 | 泰国珠宝制造业稳住优势 maintains manufacturing supremacy Exhibiting great resilience amid challenging business conditions, Thailand is pulling out all the stops to further solidify its standing as a premier manufacturing centre in the gem and jewellery industry. 泰国在充满挑战的營商环境中展现出强大的韧性，全力以赴进一步 巩固其作为主要宝石和珠宝业制造中心的地位。
泰国珠宝特刊 2024 | 9 FOCUS 焦点 Coloured gemstone rings by Sofragem Co Ltd Sofragem Co Ltd的彩色宝石戒指 Silver pendant by Plus1 Enterprise Co Ltd银吊坠 “The Chinese market for rubies was booming before and even during the pandemic. In the last two years though, the drop in demand has been substantial due mainly to hefty price increases, at times reaching over 50 per cent,” he explained. Demand is now stronger from India, which has performed exceptionally well for the company in the past three years. Garg said his Indian clients have extremely specific sourcing requirements, favouring pink-red or red-pink rubies over extremely pink or extremely red ones. They also stick to their budget and predominantly purchase midrange goods. India is also showing much promise for Thailand’s silver jewellery sector, with exports increasing steadily in the last three years. In 2023, this reached US$208.68 million, more than double the values achieved in 2022. Limvatanayingyong said, “The Indian market currently requests for traditional Indian designs, most of which are derived from gold jewellery. There has however been a noticeable trend towards modern styles that cater to younger consumers.” BHC Diamonds (Thai) Co Ltd, which specialises in small diamonds, is examining fresh possibilities, too. Its core markets are the US, Belgium, France, Germany and the UK, with demand driven by consumer preferences for highquality gemstones in both traditional and contemporary jewellery designs. Thailand, Hong Kong, China, Vietnam and Australia likewise present significant opportunities due to rising affluence, changing consumer preferences and a growing demand for luxury goods. Further growth though lies in emerging luxury markets, shared BHC Diamonds Managing Director Bhavesh Gandhi. These include countries in Latin America; Southeast Asian nations such as Indonesia, Vietnam and Singapore; and Middle Eastern economies, namely the United Arab Emirates, Saudi Arabia and Turkey, which are experiencing rapid urbanisation and a growing middle class. “As disposable incomes rise and consumer preferences evolve, these markets present opportunities to tap into a growing demand for luxury goods, including natural diamonds,” Gandhi noted. Brand targets Changing market conditions have also led stakeholders in Thailand’s gem and jewellery industry to adjust their business strategies. Veerasak Gems, widely known for its top-quality rubies from Myanmar and Mozambique, has been expanding its client base and widening its portfolio. “Our reputation for supplying top-quality rubies stems from our ability to provide buyers with the rare gemstones they have been searching for in the market. We however offer the full range of stones, from midrange to high quality,” shared the company’s Chonlada Trirotanan. “Our Mozambique rubies are more high-end, but we also have a large variety of Burmese stones for clients to choose from.” For its part, Sofragem Co Ltd, which produces finely crafted coloured gemstone jewellery, pivoted to jewellery brands early in the pandemic when retailers, its main clientele at the time, closed down. “To survive, we quickly turned our attention to brands and were fortunate that some trusted us to develop their collections. Today, jewellery brands from Switzerland, the UK and the US are our primary customers, and business has been booming as they require consistent and steady production,” said General Manager Cedric Garnier. This year, Sofragem’s jewellery pieces for its brand clients mainly feature green and pink coloured gemstones such as emeralds, tsavorites, green tourmalines, pink sapphires and pink tourmalines. According to Garnier, jewellery brands tend to favour Thailand-based manufacturers due to the ease of production in the country. He noted that Thailand boasts skilled craftsmen, experienced goldsmiths, access to fine coloured gemstones and diamonds, and professional fullservice jewellery factories that handle several facets of production in-house. “The country can also service the full spectrum of clients, from commercial, affordable brands to top-tier labels selling high-end pieces. For that reason, the number of international jewellery brands seeking to work with Thai suppliers continues to grow,” Garnier added.
10 | Thailand Special 2024 FOCUS 焦点 Shiny prospects The same holds true for Thailand’s silver jewellery sector. Limvatanayingyong said the country’s competitive advantage lies in its ability to cater to an expansive range of silver jewellery customers and offer excellent quality at reasonable prices. “Thailand is the best destination for sourcing silver jewellery products, whether these be made-to-stock or custom designs. We can cater to a wide spectrum of clients, from aspiring designers launching their own jewellery businesses to established players seeking to expand their extensive jewellery lines,” he remarked. While Thai silver jewellery manufacturers produce an extensive variety of designs, Limvatanayingyong said minimalist styles that emphasise form and high-quality finishing are presently much sought after in the market. There is also growing interest from clients in gender-neutral jewellery designs, he continued. Thailand also gains from certain geopolitical and macroeconomic conditions. Case in point is the US-China trade war. Decha Nuntana, managing director for marketing of Pranda Group, said high US tariffs on products made in China have led US importers and brands to relocate their manufacturing bases or work with alternative suppliers. “Many of these American companies shifted either their production facilities or their orders to Thailand, while others opted for India,” he shared. “This trend is expected to continue, given current geopolitical pressures.” Gandhi agreed, having observed the influx of American and European jewellery brands into Thailand. As these companies seek to work with suppliers holding strong sustainability credentials, they present further growth opportunities for eco-friendly manufacturers such as BHC Diamonds, he said. Social responsibility Sustainability is also becoming a greater priority for many Thailand-based gem and jewellery manufacturers. According to Nuntana, Thailand is purportedly second only to India when it comes to new companies applying for Responsible Jewellery Council (RJC) membership. Thailand’s coloured gemstone dealers, diamond wholesalers and jewellery manufacturers are indeed increasingly subscribing to sustainable business practices, responsible sourcing and ESG reporting frameworks. Silver jewellery manufacturers are likewise witnessing heightened demand from clients, especially those in the US, for certifications such as those issued by RJC, said Limvatanayingyong. Noting that verification and certification processes should be made readily available to all players big or small, the Thai Silver Exporters Association official said, “We advocate for comprehensive studies on the environmental impact of the jewellery industry to accurately pinpoint the contributing factors and devise appropriate courses of action. This approach will enable us to address environmental concerns effectively and responsibly.” 泰国以生产彩色宝石和银饰品的雄厚实力而举世 闻名。通过开拓新市场、适应瞬息万变的营商环 境，以及在创新和可持续发展领域上倾尽全力， 令泰国保持强劲的增长势头。 根据由GIT泰国珠宝学院编制的全球关贸数据库(Global Trade Atlas)报告显示，在2024年首两个月，泰国宝石与珠宝 出口总额同比上升57.26%至30.3亿美元。其中，珠宝出口额 占总出口额的28%，比2023年上升13.88%至8.638亿美元。 而彩色宝石出口额则同比增长20%至5.416亿美元。 这上扬趋势紧随2023年的强劲表现，当年珠宝和彩色宝 石分别录得9.81%和70.47%的增幅。然而，与2022年的150 亿美元相比，2023年泰国宝石和珠宝的总体出口额轻微下 跌2.83%至146.3亿美元。 银首饰在2023年的出口额也同比下跌了6.63%至16.2亿 美元。尽管2022年泰国银饰出口同比下降了 15%，美国仍 是泰国银饰出口的第一大市场。 泰国白银出口商协会主席Sidthisak Limvatanayingyong 说：“2024年初的数据显示出复苏的迹象，但必须观察这些 趋势如何随着时间的推移而发展。” 增长市场 泰国作为红宝石和蓝宝石的主要制造中心，中国曾是其 主要市场之一。但现在，越来越多泰国的产品正销往新兴市 场和其他目的地。 KO (Thai) Impex Co Ltd总监Siddhant Garg表示，中国市 场曾占该公司业务的35%至40%，可是现已缩减至20%。该 公司生产和批发来自莫桑比克的商业至优质红宝石，专门 生产标准尺寸宝石。 他解释说：“中国的红宝石市场在疫情前甚至期间都很 畅旺。但在过去两年里，需求量显著下降，主要原因是价格 大幅上涨，有时涨幅超过50%。” 而印度的需求则更旺盛，该公司的印度业务在过去的 三年表现出色。Garg指他的印度客户对采购的要求非常明 确，青睐偏粉红的红色或偏红色的粉红色宝石，而不是极粉 或极红的红宝石。他们也会紧守自己的预算，主要购买中档 商品。 与此同时，印度也为泰国的银饰行业带来了光明的发展 前景，泰国的银饰出口在过去三年稳步增长。2023年出口额 高达2.0868亿美元，是2022年的两倍多。 Silver earrings by Karen Silver Co Ltd Karen Silver Co Ltd的银耳环
12 | Thailand Special 2024 FOCUS 焦点 Limvatanayingyong说：“目前，印度市场对其传统珠宝 设计的需求甚殷，其中大部分来自黄金首饰。不过，迎合年 轻消费者的现代风格已经成为另一趋势。” 专门生产小颗钻石的BHC Diamonds也在探索新市场的 机遇。目前，其核心市场是美国、比利时、法国、德国和英国。 不论是传统或现代的珠宝设计，消费者都对镶嵌中至高品质 等级的宝石情有独钟，推动了这些市场的需求。泰国、中国内 地和香港、越南和澳大利亚也因富裕程度提高、消费者喜好 的改变，以及对奢侈品需求的增长，而呈现出庞大商机。 BHC Diamonds董事总经理Bhavesh Gandhi表示，可观 的增长将会来自新兴的奢侈品市场。这些市场包括拉丁美 洲国家；印度尼西亚、越南和新加坡等东南亚国家；以及阿 联酋、沙特阿拉伯和土耳其等中东经济体，这些国家正在经 历快速的城市化过程，中产阶级也在不断壮大。 Gandhi指出：“随着可支配收入的上升和消费者喜好的 转变，市场对奢侈品(包括天然钻石)的需求与日俱增，商机 源源不绝。” 品牌目标 不断变化的市场环境，也促使泰国宝石和珠宝业的持份 者调整业务战略 。 以产自缅甸和莫桑比克的顶级红宝石而知名的 Veerasak Gems公司致力扩大客户群。该公司代表Chonlada Trirotanan分享道∶“我们在供应顶级红宝石方面享负盛名， 因为我们有能力为买家提供他们一直在市场上寻找的稀有 宝石。不过，我们也提供介于中至高品质等级的各种宝石。 我们的莫桑比克红宝石比较高端，但我们也有大量的缅甸 宝石供顾客选择。” 以生产精致彩色宝石首饰为核心业务的Sofragem则表 示，以往其主要客户为各大零售商，可是由于在疫情初期， 这些客户纷纷倒闭，该公司便转攻珠宝品牌。 总经理Cedric Garnier说∶“为了逆境求存，我们很快将 目光转向了品牌，并有幸得到了一些品牌的信任，让我们开 发他们的产品系列。现时，来自瑞士、英国和美国的珠宝品 牌已成为我们的主要客户，鉴于他们需要持续稳定的生产 力，我们的业务蒸蒸日上。” 今年，Sofragem为品牌客户生产的主要是绿色和粉红 色宝石，如祖母绿、沙弗莱石、绿碧玺、粉红色蓝宝石和粉红 色碧玺。 Garnier表示，珠宝品牌倾向选择泰国的制造商，因为泰 国生产便捷。再者，泰国拥有技艺精湛的工匠、经验丰富的 金匠、优质的彩色宝石和钻石，以及提供全方位服务的专业 珠宝工厂，可以自给自足，处理多个生产过程。 Garnier补充道∶“泰国还能为各类型客户提供服务，从 商业的大众化品牌到销售高端产品的顶级品牌。因此，寻求 与泰国供应商合作的国际珠宝品牌数量持续攀升。” 白银前景 泰国银饰业的前景同样一片光明。Limvatanayingyong 表示，泰国的竞争优势在于它有能力满足广大银饰客户的 需求，并以合理的价格提供卓越的品质。 他说∶“泰国是采购银饰产品的最佳目的地，无论是现 货供应还是定制设计。我们均可满足广泛客户的需求——从 满有理想的设计师开展珠宝业务，到成熟的企业家寻求全 面拓展其珠宝产品系列的方案。” 虽然泰国银饰制造商的产品设计琳琅满目，但着重加工 细节的简约风格目前备受追捧。他还说，人们对中性珠宝设 计的兴趣也日渐浓厚。 巨大潜力 泰国还从某些地缘政治和宏观经济条件中获益，中美贸 易战就是一例。 Pranda Group市场营销部董事总经理Decha Nuntana表 示，美国对中国制造的产品征收高额关税，导致美国进口商 和品牌商转移生产基地或与其他供应商合作。 他说：“许多美国公司将其生产设施或订单转移到了泰 国，还有一些公司选择了印度。鉴于当前的地缘政治压力， 预计这趋势将会持续。” BHC Diamonds的Gandhi也同意这观点，他观察到大量 欧美珠宝品牌涌入泰国。他说，随着这些公司寻求与具有良 好可持续发展资历的供应商合作，他们为钻石商带来了更 多的增长机遇。 社会责任 对于许多总部设在泰国的宝石和珠宝制造商来说，可持 续发展也愈发受到重视。Nuntana指在申请加入责任珠宝业 委员会(RJC)的新公司中，泰国仅次于印度。 泰国的彩色宝石经销商、钻石批发商和珠宝制造商确 实日渐采用可持续商业实践、负责任采购和ESG报告框架。 Limvatanayingyong表示，银首饰制造商注意到客户(尤 其是美国客户)对类似RJC颁发的认证的需求不断增加。 身为泰国白银出口商协会主席，Limvatanayingyong认 为验证和认证应开放予全行业，不论企业规模大小。“我们 主张就珠宝业对环境的影响进行全面研究，以准确地找出 成因，并制定适当的行动方案。这种方法将使我们能够有 效、负责任地解决环境问题。” Rubellite necklace by Sofragem Co Ltd Sofragem Co Ltd的红宝石项链
14 | Thailand Special 2024 INSIGHT 睿智角度 BHC Diamonds (Thai) Co Ltd is training its sights on fresh business opportunities in the dynamic and ever-evolving diamond market. The melee specialist aims to sustain its growth trajectory and continue delivering value to customers and stakeholders alike by staying agile, innovative and customercentric – stellar qualities reflected in its recently refreshed visual and branding identity. For more than half a century, BHC Diamonds has been fulfilling its promise to provide consistent and accurate assortments of small-sized natural diamonds for its wide array of clients, ranging from leading jewellery and watch brands to bespoke designers. The company enjoys an outstanding reputation in the market for its extensive selection of natural round diamonds, including white, top light brown (TTLB), dark brown (C1-C7) and black diamonds. Its product range encompasses a variety of qualities and sizes, ranging from 0.003 carat to 0.27 carat, to meet a wide range of client requirements and preferences. “We specialise in smaller-sized diamonds, catering to niche markets that require small stones for various applications such as pavé settings, accent stones and intricate jewellery designs,” revealed BHC Diamonds Managing Director Bhavesh Gandhi. “Our expertise in handling smaller diamonds ensures optimal brilliance and fire, enhancing the overall appeal of finished jewellery pieces.” The company has its roots in India, where it entered the diamond business in 1970. Its headquarters and manufacturing facilities remain in India. These production centres are equipped with advanced machinery and technology for the cutting, polishing and grading of high-quality finished diamonds. BHC Diamonds has the latest equipment in-house to verify that all its stones are natural. It also has offices in Bangkok and New York to service international clients. Business prowess Resilience, adaptability and strategic planning enabled BHC Diamonds to navigate the challenging business conditions in the diamond trade of late. These attributes allowed the diamantaire to mitigate risks while maintaining business momentum. In recent years, it implemented a variety of initiatives and strategies focused on diversification, digitalisation, customer-centricity, supply chain optimisation, sustainability and market intelligence to facilitate growth. Now, BHC Diamonds is forging ahead with a renewed passion to spread the diamond dream in the global market. “Our objective is to continue leading the way in innovation, sustainability and customer satisfaction. We are committed to pushing boundaries, embracing strategies and delivering cutting-edge solutions that exceed expectations and set new standards of excellence in the natural diamond industry,” Gandhi remarked. explores growth avenues 探索增长快车道 BHC DIAMONDS Business agility is reaping rewards for BHC Diamonds (Thai) Co Ltd, which is continually pursuing commercial opportunities in new markets and customer segments. BHC Diamonds (Thai) Co Ltd凭借灵活变通的营商之道，取得业务上的非凡跃进。 该公司继续致力在新市场和客户群中寻求商机。 Specialising in small-sized diamonds 专门生产小颗钻石
泰国珠宝特刊 2024 | 15 INSIGHT 睿智角度 He cited the company’s advanced production capabilities, diverse product range, specialisation in smaller sizes, consistent assortment, and commitment to customisation and quality as its competitive advantages. “These strengths position us as a trusted partner in the diamond manufacturing industry, catering to the evolving needs of the global market,” he continued. Bright prospects Indeed, BHC Diamonds’ ability to meet customers’ specifications and special requests has enabled it to explore new growth possibilities. While jewellery brands form its core clientele, it also caters to independent jewellery designers as well as manufacturers working on one-of-a-kind pieces through its customised diamond solutions such as calibrated diamonds, special assortments and bespoke orders, among others. Geographically, the diamantaire is shoring up its main business from the US, Belgium, France, Germany and the UK with supplemental orders from Asia and Australia. Further growth, it notes, lies in emerging luxury markets in Latin America, Southeast Asia and the Middle East. For over five decades, BHC Diamonds’ forwardthinking mindset and steadfast pursuit of innovation have contributed to its success and longevity. These very qualities are bolstering the company as it seeks further growth and development. Gandhi said, “With our renewed focus, refreshed branding, and unwavering dedication, we are confident in our ability to continue to create value, drive growth, and inspire trust in our customers and partners alike.” BHC Diamonds董事总经理Bhavesh Gandhi说 ：“我们专 门生产小颗钻石，特别针对小众市场对较小型钻石的各种 应用，如用于密镶镶嵌、作为配石，以及配合复杂的珠宝设 计。我们在处理较小颗钻石方面拥有专业经验，故能生产出 具有最佳闪烁度和火彩的钻石，从而增强了珠宝成品的整 体吸引力。” BHC Diamonds在1970年踏足钻石业，扎根于印度。时至 今日，其总部和生产设施仍设于印度，这些生产中心配备了 先进的机器和技术，用于切割、抛光和分级高品质的成品钻 石。该钻石公司内部设有最新的工具，用于验证每一颗宝石 都是天然钻石。该公司还在曼谷和纽约设有办事处，为国际 客户提供服务。 雄厚实力 在最近充满挑战的钻石商贸市场中，BHC Diamonds展 现出韧性和适应力，配合战略规划，成功规避风险同时保持 业务发展势头。 近年来，BHC Diamonds通过实施一系列以多元化、数字 化、以客户为中心、优化供应链、可持续发展和市场情报为 重点的举措和战略，以保持持续增长。BHC Diamonds正热 切地向前迈进，在全球市场宣扬钻石梦。 Gandhi说：“我们的目标是继续引领创新、可持续发展 和客户满意度。我们致力突破界限、实施有效战略，并提供 超越期望的尖端解决方案，为天然钻石行业树立新的卓越 标准。” 他补充指BHC Diamonds的竞争优势包括拥有领先的生 产力；产品种类应有尽有，特别精于小尺寸品类；产品具一 致性且质量稳定；并致力为客户量身定制产品。他说︰“这 些优势都使我们成为钻石制造业值得信赖的合作伙伴，满 足全球市场日新月异的需求。” 光明前景 BHC Diamonds满足客户的规格和特殊要求的能力，的 确有助探索新发展机遇。 BHC Diamonds除了为其主要客户群——珠宝品牌提供 服务，也为独立珠宝设计师和生产商提供定制钻石解决方 案，包括标准尺寸钻石、特别挑选系列和定制订单等等，以 制作独一无二珠宝设计。 在环球市场方面，BHC Diamonds正巩固其来自美国、比 利时、法国、德国和英国的核心业务，并从亚洲和澳大利亚 获得订单。该公司指出，拉丁美洲、东南亚和中东的新兴奢 侈品市场将带来进一步增长。 Gandhi说：“我们凭借重新制定的目标、焕然一新的品牌 形象，加上坚定不移的精神，我们有信心继续创造价值、推 动增长并赢得客户和合作伙伴的信任。” BHC Diamonds (Thai) Co Ltd将目光牢牢锁定在充满 活力且不断发展的钻石市场，积极寻找新商机。 这小颗钻石专家致力通过具灵活性、具创新性和 以客户为中心的经营战略，以保持其增长，并持续为客户和 持份者创造价值。这些卓越的核心要素也在其全新品牌形 象和定位中充分反映出来。 逾半个世纪以来，BHC Diamonds一直恪守承诺，为其广 泛的客户提供一致和准确的小颗天然钻石，客户群从领先 的珠宝和手表品牌到定制设计师不等。 该公司以其琳琅满目的天然圆形钻石在市场上享有盛 誉，包括白色、浅棕色(TTLB)、C1至C7深棕色和黑色等钻石。 其产品系列也涵盖各种质量和尺寸，由0.003克拉到0.27克 拉不等，以满足不同的市场需求和偏好。 Diamonds in a range of colours from BHC Diamonds (Thai) Co Ltd BHC Diamonds的彩色钻石
16 | Thailand Special 2024 INSIGHT 睿智角度 China Stone is capitalising on robust demand for high-quality calibrated coloured gemstones to fuel its business while embarking on digital initiatives to drive further growth. The Thailand-based company specialises in extremely precise, machine-cut coloured gemstones below 0.15 carat produced by advanced digital engineering and state-ofthe-art cutting technology to guarantee high standards of uniformity in size, shape and symmetry. China Stone keeps over 10 million stones in stock at any given time to ensure continuity of supply for its clients. Given the nature of its business, China Stone was spared from demand fluctuations during and after the pandemic, according to CEO Li Chongjie. Since the company works primarily with jewellery and watch brands that require consistent supply of coloured gemstones, client orders and plans have remained steady over the years, he disclosed. “Rubies, emeralds and sapphires are always in high demand,” Li shared. “Europe accounts for 40 per cent of our business, with the US generating 35 per cent while Japan and Greater China bring in 17 per cent.” Supply chain Li cites supply shortages of preferred qualities from clear and transparent sources as among the major challenges facing the coloured gemstone trade. Blue sapphire and tsavorite are particularly difficult to source. “Our rates went up in 2023 due to the increase in rough prices. Other costs such as labour, materials, equipment and shipping also rose substantially,” he said. China Stone addresses supply challenges by tapping the vast network of sources it has developed over nearly 30 years. It also enters into cooperation agreements with coloured gemstone miners to ensure a regular supply of rough. The company is likewise bolstering its sustainability credentials by providing clients with a transparent supply chain. Li noted that US and European jewellery and watch companies increasingly scrutinise the business and sourcing practices of their suppliers. “Our commitment to sustainability is however not driven by our clients. It is a sincere corporate decision to provide environmental, economic and social value in everything we leads the way in calibrated gemstones 标准尺寸宝石先驱 CHINA STONE China Stone continues on the path of innovation, upgrading its products and services to sate the market’s persistent appetite for high-quality calibrated coloured gemstones. China Stone不断追求创新，并提升产品和服务 水平，以满足市场对优质标准尺寸彩色宝石的持续需求。 Calibrated sapphires from China Stone China Stone的标准尺寸蓝宝石
泰国珠宝特刊 2024 | 17 INSIGHT 睿智角度 do. Sustainable practices are a worthwhile investment that go beyond commercial ventures,” Li explained. Innovation While business fortunes may remain subdued this year amid ever-rising prices of coloured gemstones, geopolitical concerns and economic uncertainties, Li believes this is the opportune time for the trade to adjust strategies and enhance their products and services. A master innovator, the company first blazed a trail in calibrated gemstones through its automated system for precise machine-cut stones. Today’s China Stone 3.0 features an upgraded management system, work environment, production process and supply chain. It is also doubling down on its digital efforts by transitioning its traditional gemstone web catalogue to a chat interface with a virtual assistant to enhance customer engagement and streamline navigation. “Instead of sifting through numerous web pages or search results, customers will now interact directly with a virtual assistant within the chat interface,” Li revealed. “This functionality will not be limited to our website alone. It will also be extended to popular messaging platforms such as Skype, Line, WhatsApp and Telegram.” Li is confident of growth opportunities in the long run, citing a surge of interest in coloured gemstones of all varieties from both mature and emerging markets. “More consumers are discovering the delights of coloured gemstones. With our professional service and experience, high-quality and precise products, reliable and transparent sourcing channels, China Stone is well positioned to deliver the market’s needs," he said. 他分享道：“红宝石、祖母绿和蓝宝石的需求持续高企。 欧洲市场占本公司业务的40%，美国占35%，日本和大中华 地区则占17%。” 宝石供应链 李崇杰指出，行业面临的主要挑战之一，在于高透明度产 地的优质宝石供应短缺。蓝色蓝宝石和沙弗莱石尤其稀有。 “我们2023年的产品价格，跟随原石价格一起上涨。劳 动力、原材料、设备和运输等其他成本也大幅飙升。” China Stone在过去30年来开拓了庞大的资源网络，借以 解决供应上的挑战。该公司还与宝石矿商签订合作协议，以 确保定期供应原石。 China Stone也借着提供透明度高的供应链产品，以巩固 公司的可持续发展声誉。李崇杰指出，欧美的珠宝和手表公 司在审视供应商的业务和采购实践方面越来越严格。 “不过，我们对可持续发展的承诺并非由客户所推动。 我们为环境、经济和社会价值所做的一切，都是真诚而纯粹 的企业决定。可持续实践是一项有价值的投资，当中已超越 商业风险。”他解释说。 创新成就 宝石价格不断上涨、地缘政治隐忧和经济不确定性，可 能会令今年的贸易气氛保持审慎，但李崇杰相信，现在正是 行业调整策略、提升产品和服务水平的大好时机。 作为创新先锋，China Stone率先推出用于精确机器切割 宝石的自动化系统，在标准尺寸宝石方面另辟蹊径。该公司 已迈进3.0时代，在管理系统、工作环境、生产流程和供应链 方面均长足进步。 China Stone还大力推行数字化，将传统的线上宝石目录 转变成设有虚拟助理的聊天介面，以提升客户的参与度并 简化导航。 “客户现在可直接与聊天介面中的虚拟助理互动，无需 再从大量网页和搜寻结果中进行筛选。”他透露。“此功能除 了适用于我们的网站，还将扩展到Skype、Line、WhatsApp和 Telegram等大受欢迎的通讯平台。” 长远而言，李崇杰指出成熟和新兴市场均被各类型彩色 宝石所吸引，因此对于公司的前景信心满满。他说：“越来越 多消费者开始发现彩宝之美。China Stone凭借专业服务和 丰富经验，加上品质超群的精准宝石产品，还有可靠和透明 度高的采购管道，必能充分满足市场的需求。” 宝石供应商China Stone乘着标准尺寸宝石强劲需 求的升浪，且开展数字化转型，以推动业务发展。 这家泰国企业专门生产0.15克拉以下的高 精度机器切割彩色宝石，其先进的数字工程和切割技术，能 够统一宝石的尺寸、形状和对称度。China Stone拥有超过 1,000万颗宝石库存，确保能随时为客户连续供应产品。 首席执行官李崇杰表示，China Stone因其业务性质使 然，在疫情期间及其后均没有受到需求波动的影响。他透 露，由于该公司主要与需要持续供应彩色宝石的珠宝和手 表品牌合作，多年来的客户订单和合作计划一直保持稳定。 China Stone uses digital engineering and advanced cutting technology to produce its calibrated gemstones China Stone采用数字工程和先进切割技术生产标准尺寸宝石 Emeralds from China Stone的祖母绿
18 | Thailand Special 2024 INSIGHT 睿智角度 Market preferences for coloured gemstones are evolving, with demand on the rise for stones that reflect consumer tendencies towards selfexpression and individuality, according to KGK Group, which is well-placed to cater to these new customer requirements. Among the notable shifts is the growing interest in coloured gemstones embodying positivity and emotional significance. “This trend aligns with broader societal changes, reflecting a desire for meaningful connections in turbulent times,” remarked KGK Group Vice Chairman Sanjay Kothari. He has also observed a discernible movement towards unique cuts and sizes of coloured gemstones, reflecting individualistic preferences and the desire for personalised jewellery pieces. Demand has remained robust for perennially popular gemstones such as sapphires, emeralds and rubies, a development Kothari attributed to discerning consumers seeking exceptional quality and craftsmanship. “In addition, consumers are increasingly valuing ethically sourced and sustainably produced gemstones, emphasising our commitment to responsible sourcing practices and transparency throughout the supply chain,” he continued. And pointing to the substantial uptick in online purchasing habits, Kothari underscored the importance of digital platforms in engaging customers and driving sales. Business agility But while consumer interest in coloured gemstones is on the rise, market conditions in recent years have been challenging. Supply constraints and prices increases since 2022 count among the hurdles that coloured gemstone dealers have had to grapple with. KGK’s gemstone business, though, has showcased resilience amid adversity. Kothari said, while prices of certain gemstones have stabilised, those of other varieties continue to exhibit upward pressure due to factors that include rarity, scarcity and heightened demand. “These price dynamics have necessitated strategic adjustments in pricing policies and inventory management,” he explained. “Despite the challenges posed by price increases, we have focused on maintaining consistent supply while ensuring customer satisfaction through transparent pricing policies and offering a diverse range of gemstone options across price points.” KGK also diversified its market reach to mitigate risks and capitalise on growth opportunities elsewhere, amid the slowdown in demand from China. Its main markets for coloured gemstones span across North America, Europe and the Asia-Pacific region. “Emerging markets in Southeast Asia and the Middle East offer significant growth potential, and we are strategically positioning ourselves to tap into these markets aligns with market trends 迎合市场趋势 KGK GROUP Gem and jewellery conglomerate KGK Group keeps in step with evolving market preferences amid growing consumer interest in coloured gemstones. 消费者对彩色宝石的兴趣日浓，而宝石及珠宝商KGK集团正紧贴市场脉搏。
泰国珠宝特刊 2024 | 19 INSIGHT 睿智角度 effectively,” Kothari disclosed. “Through targeted marketing campaigns and strategic partnerships, we aim to strengthen our presence in these regions while continuing to cater to established markets.” Positive outlook The KGK official identified market volatility, supply chain disruptions and evolving consumer trends as some of the challenges on the horizon. Addressing these, he said, requires a proactive approach, encompassing robust risk management strategies, agility in response to market dynamics, and continuous innovation in product offerings and customer experience. “By staying attuned to market shifts and leveraging our expertise and resources, we are well-positioned to navigate these challenges while seizing emerging opportunities,” Kothari noted. He still keeps an optimistic outlook on business possibilities, saying KGK will capitalise on growth prospects while staying true to its core values of integrity, excellence and customer satisfaction. The group maintains a competitive edge in the market through its vertically integrated supply chain, ensuring quality control and traceability from mine to market. Moreover, its commitment to ethical sourcing and sustainable practices resonates with conscientious consumers. Kothari added, “Our expertise in gemstone cutting and craftsmanship, coupled with a diverse portfolio of gemstone varieties, truly positions us as a preferred partner for discerning clients worldwide.” Looking ahead, KGK remains focused on driving growth through strategic initiatives that leverage technology, expand its online presence and strengthen partnerships across the value chain. Sustainability and responsible business practices will remain central to its operations, aligning with evolving consumer expectations and industry trends. 经销商必须面对的问题，幸而KGK的宝石业务应对逆境时依 旧迎难而上。 Kothari表示，虽然部分宝石的价格已稳定下来，但其余 宝石因为较为稀有和需求增加，价格仍持续承受上行压力。 “价格浮动意味我们需于定价和库存方面调整策略，” 他解释道：“尽管价格上涨带来挑战，但我们仍致力保持稳 定供应，并维持透明度高的定价政策和提供不同价位的宝 石，确保客户满意。” 因中国市场需求放缓，KGK决定拓展多元市场以降低风 险及捕捉其他增长机遇，其主要彩宝市场遍及北美、欧洲和 亚太地区。 “东南亚和中东的新兴市场增长潜力巨大，我们正策 略性调整市场定位，务求有效地进军这些市场，”Kothari透 露：“我们针对个别市场举办传销活动及建立伙伴关系，目 的是增加我们在这些地区的影响力，同时兼顾现有市场。” 前景乐观 Kothari认为他们目前面临的挑战包括市场波动、供应链 中断和不断变化的市场需求。他说，解决这些问题须采取主 动，包括建立稳健的风险管理策略，迅速回应市场动态，还 有于产品供应和客户体验方面力求创新。 他指：“我们紧贴市场转变，并善用我们的专业知识 和资源，相信能在应付这些挑战之余捕捉新兴市场的机 遇。“Kothari对业务前景表示乐观，并表示KGK将把握成 长机遇，同时严守企业诚信、卓越品质及以客为尊等核心 价值。 KGK透过垂直整合供应链保持市场竞争力，确保宝石从 矿场到市场，整个过程经过严格的品质监控并保留可追溯 性。此外，KGK坚守道德采购和可持续发展的责任，赢得道 德消费者的共鸣。 Kothari补充道：“我们拥有宝石切割的专业知识和工艺， 加上多样化的宝石选择，让我们成为世界各地客户严格审 核下的首选合作伙伴。” 展望未来，KGK将致力善用其技术，同时透过拓展在线 业务，并巩固价值链内的伙伴关系以带动业务增长。集团将 继续以可持续发展和企业责任作为运营核心，以迎合不断 变化的消费者期望和行业趋势。 KGK集团表示，市场对彩色宝石的喜好不断改变，消 费者对表达自我和个性的宝石需求日增，而集团正 能满足这些新需求。其中一个明显的转变，是人们 对能表达正面思想及赋有情感意义的彩宝愈感兴趣。KGK 集团副主席Sanjay Kothari表示：“此趋势跟社会变化步伐一 致，反映人们在动荡时期渴望建立有意义的联系。” Kothari并察觉，市场对拥有独特切割和尺寸的彩宝明显 情有独钟，反映市场趋向崇尚个人主义和渴求客制化珠宝。 同时，市场对蓝宝石、祖母绿和红宝石等长青宝石的需求依 然殷切，Kothari认为这是因为独具慧眼的消费者仍追求卓 越品质和工艺。 他续指：“此外，消费者在购买宝石时，越加重视道德采 购和可持续生产，引申出我们对道德采购和提高整个供应 链透明度的承诺。” Kothari又指线上购物大行其道，反映数字平台在吸引客 户和推销方面的重要性。 业务灵活 尽管消费者对彩宝的兴趣增加，但近年市场却充满挑 战。彩宝自2022年以来供应短缺，加上价格上涨，这些都是 All coloured gemstones from KGK Group 所有彩色宝石均为KGK Group出品
20 | Thailand Special 2024 INSIGHT 睿智角度 Backed by decades of jewellery manufacturing expertise, unparalleled craftsmanship and business acumen, Pranda Group of Thailand remains a force to reckon with in the international gem and jewellery trade. In fact, the company has again proven its mettle amid ongoing macroeconomic and geopolitical challenges. According to Decha Nuntana, managing director for marketing of Pranda, the company faced major difficulties in 2023, owing to high inflation in the EU alongside the UkraineRussia and Israel-Palestine wars. Such uncertainties caused metal prices, especially those of gold, to skyrocket and hit record highs. And the impact on jewellery consumption was felt the world over. Thanks to its versatility and a strong business foundation though, Pranda acutely recognised opportunities in other markets and redirected its focus on these areas of growth. “Our operations in 2023 were impacted by the slowdown in the EU market, but this was offset by gains from our US clients,” revealed Nuntana. “The US market continues to demonstrate robust demand, and this helped balance lacklustre sales from the EU.” Pranda’s diversified portfolio includes core brands such as Prima, Prima Art, Prima Gold, Merii and Gemondo. Prima Art and Prima Gold are renowned for their top-quality 24-karat gold jewellery. Strength amid adversity With prices of gold escalating, buyers are increasingly viewing the precious metal as an investment tool. This, in turn, is lifting sales of fine gold jewellery. In terms of jewellery designs, however, buyers have become more conservative and are instead opting for smaller, lightweight pieces, according to Nuntana. Gold prices as of April 5, 2024 reached US$2,298.55 per ounce compared with US$2,030.85/oz a year ago, data from the World Gold Council showed. “Demand for gold jewellery continues to strengthen despite rising prices. Gold is still viewed as a haven amid economic and political instability,” explained Nuntana. “The trend today is leaning more towards a minimalist look, with or without gemstones or diamonds, mainly due to higher gold prices. Contemporary styles remain popular.” grows from strength to strength 创造璀璨前景 PRANDA Pranda Group is further fortifying its recipe for growth with sustained innovation, market expansion and a promising foray into sustainable business practices. Pranda Group透过不断创新、拓展市场和可持续发展，提炼出业务成长秘方。
泰国珠宝特刊 2024 | 21 INSIGHT 睿智角度 Silver vermeil, or silver jewellery pieces with a thick gold plating, is likewise enjoying steady demand among buyers, continued the company official. Onwards to success Besides the US market, business opportunities are also arising in the Middle East and Asia, with India showing the most promise. Pranda found immense success from its Prima Art collections in the Indian market, shared Nuntana. “We expect to further expand this product segment to the Middle East as well,” he added. “We also continue to serve our worldwide OEM customers with the best craftsmanship and service and are looking to expand our OBM products like Prima Gold and Prima Art to new potential markets.” The group is likewise bolstering its sustainability agenda, adding that it is on track to achieving a previously set goal of reducing carbon emissions by at least 30 per cent by the year 2030. In 2023, Pranda began installing solar panels to generate power for its factory and offices. The system is now fully operational, helping save 10 per cent to 20 per cent of the company’s energy consumption. Pranda also acquired its ISO 14001 certification on environmental management system in September 2023. It likewise introduced internal campaigns to foster and encourage sustainable practices among its workforce, including using recyclable materials, planting trees and driving electric vehicles. Nuntana透露：“欧盟市场放缓对我们2023年的运营构 成了影响，但这点已被美国业绩所抵消。美国市场继续呈现 强劲需求，有助平衡欧盟的销售低迷状况。” Pranda的产品组合非常多元化，包括Prima、Prima Art、Prima Gold、Merii和Gemondo等核心品牌。Prima Art和 Prima Gold以其优质24K金首饰而蜚声寰宇。 逆流而上 随着金价不断上涨，越来越多买家将黄金视为投资工 具，继而推动了黄金首饰的销售。不过，Nuntana认为买家 在首饰设计方面变得保守，主要选购小巧轻盈的款式。 世界黄金协会(WGC)的数据显示，截至2024年4月5日， 黄金价格达到每盎司2,298.55美元，去年则为2,030.85美元。 “纵使价格上扬，金饰需求仍在持续走强。在经济和政 治不稳定的情况下，黄金仍被视为财富避风港。”Nuntana解 释道。“金价上涨促使简约款式成为潮流，镶嵌宝石或钻石 与否皆可。当代设计风格仍然深受追捧。” 他补充道，镀上厚金的纯银首饰，同样享有稳定的市场 需求。 成功之路 除了美国外，中东和亚洲也商机处处，当中印度潜力最 大。Nuntana表示，Pranda的Prima Art系列在印度相当成功。 “我们希望进一步将该系列扩展到中东市场。”他说。 “我们也将继续以顶尖的工艺和服务，为全球OEM客户服 务，并希望将Prima Gold和Prima Art等OBM产品系列扩展至 新的潜在市场。” 该集团也在推动可持续发展，并有望实现先前设定的目 标，即到2030年减排最少30%。 Pranda在2023年开始安装太阳能板，为工厂和办公室发 电。该系统现已全面投入运作，有助Pranda节省10%至20% 的能源消耗。 该公司还在2023年9月取得ISO 14001环境管理系统认 证，且推出了内部企划，包括使用可回收物料、植树和驾驶 电动车等，以促进和鼓励员工采取可持续实践。 凭借数十年的珠宝制造经验、超群的工艺与敏锐思 维，泰国珠宝商Pranda Group仍然是国际业界的 中坚力量。 在持续的宏观经济和地缘政治挑战下，该公司再次证明 拥有过人毅力。 Pranda行销执行总监Decha Nuntana表示，欧盟的高通 胀问题，加上俄乌和以巴战争，令该公司在2023年面临重大 困难。 大环境的不确定性，导致金属价格尤其是黄金价格攀 升，并创下历史新高，令全球珠宝消费市场受到影响。 然而，Pranda以其多元化的产品和强大的基础，立即留 意到其他市场的潜力，并调整业务重心。 All jewellery pieces by Pranda 所有首饰均为Pranda出品
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