PEARL REPORT | 8 | 2024-2025 COVER STORY 封面故事 La Mer en Majesté necklace and Les Classiques earrings with diamonds and golden South Sea pearl centre gems La Mer en Majesté项链和Les Classiques耳环，以南洋金 珠为主石，并缀有钻石 Jewelmer ’s GOLDEN LEGACY 辉煌金珠传奇 | Bernardette Sto. Domingo 杜明高 | Celebrating 45 illustrious years in the pearl trade, Philippines-based Jewelmer is laying the groundwork for future decades of sustained growth and prominence, with a socially conscious leadership guiding its journey. 菲律宾珍珠企业Jewelmer昂然踏进辉煌的45周年，并在卓越领导下履行 社会责任，为未来几十年的持续发展和地位奠定了基础。 It all started with a dream to promote the Philippines as a haven of extraordinary charm through the South Sea pearl. Four and a half decades later, Filipino-French pearl specialist Jewelmer is front and centre of this narrative, pushing to the fore Philippine artistry and the inimitable golden South Sea pearl as a favoured gem in global jewellery circles. Established in 1979, Jewelmer has achieved manifold breakthroughs over the years. A profound milestone was when the brand launched in Tokyo, Japan in 2014, standing alongside renowned luxury houses like Bulgari, Cartier and Chanel, to name a few, at Ginza Mitsukoshi. In 2018, the company took another step forward when it opened its first US boutique at the high fashion district of Worth Avenue in Palm Beach, Florida. Jewelmer’s presence now spans across five continents – a testament to soaring global demand for the Philippine South Sea pearl. Another feather in its cap was an opportunity to design the La Mer en Majesté Crown – the official headpiece bestowed upon winners of the prestigious Miss Universe Philippines pageant. The diamond-studded crown with 17 golden South Sea pearls embodies Jewelmer’s innovative spirit and unparalleled craftsmanship. It was unveiled in 2022. “Ultimately, it is an honour and a privilege to still be able to produce a pearl,” remarked Jewelmer CEO Jacques Christophe Branellec. “With Mother Nature in control of much of the process, pearl harvests are not guaranteed. Amid often unpredictable challenges, Jewelmer shines the spotlight on protecting and conserving natural resources – all-encompassing agendas ingrained in the brand’s actions.”
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