MARKET INTELLIGENCE 市场情报 PEARL REPORT | 63 | 2024-2025 As pearl jewellery branding continues to gain traction in the jewellery world, companies are creating a space with unique propositions of pearl variety, quality and most of all, contemporary designs, which elevate the pearl to a trendier, must-have gem that appeals to consumers of all ages and gender. Artistry is a brand Design and differentiation are powerful brand statements. Case in point are award-winning jeweller Melanie Georgacopoulos’ contemporary designs, which are triggering a change in consumers’ perception of pearls. Her eponymous brand, launched in 2010, helped elevate pearls’ status from traditional to modern and ultra-stylish. Georgacopoulos said the first and biggest step throughout her brand journey was the decision to work exclusively with pearls – a choice she made while finishing her master’s degree at the Royal College of Art in London. She explained, “I wanted to change how people view pearls and I like to think my designs have played a part in doing so over the past decade.” Georgacopoulos rose to further prominence when Tasaki, one of Japan’s oldest pearl companies, proposed a joint venture launched in 2014 under the brand M/G Tasaki. She remarked, “It was such a huge moment for me. Tasaki’s impeccable craftsmanship allowed me to accomplish designs that otherwise would not have been possible.” To achieve differentiation and expand design possibilities, she added mother-of-pearl to her repertoire in 2018. “Discovering the shells from which pearls are created seemed like a natural step,” she noted. “It is a widely overlooked material with many amazing qualities that I continue to explore alongside pearls.” In 2020, Georgacopoulos celebrated the 10th anniversary of her namesake brand with a series of one-of-a-kind pieces that highlight charming combinations of natural clam pearls, diamonds and mother-of-pearl. Thinking outside the norm is a crucial branding strategy. Her recently launched Halo Twist necklace has a unique feature: Each large pearl in the strand is enveloped by smaller pearls resembling mini necklaces in captivating hues. The black and white triple strand with clever colour blocking evokes a mesmerising new dimension. Meanwhile, “fresh and refresh” are likewise on the cards for M/G Tasaki, which recently unveiled a new collection using Tasaki’s trademark Sakuragold plus an expansion of previous offerings. Georgacopoulos is also known for innovating with natural materials. She is fascinated with the deep purple and white tones of the Quahog clam shell, historically used by Native Americans in beads called wampum for storytelling, ceremonial gifts and later, for currency. This will be the focus of her new pearl jewellery collection. Commenting on the latest gender-fluid trend in design, she noted, “There is no need to design separately for women and men anymore. The new customer wants jewels that reflect their style.” Product-centric approach Family-owned brand Kamoka Pearls, for its part, is focused on Tahitian pearls produced at its farm on the Ahe Atoll in French Polynesia. The brand has grown entirely Earrings in 18-karat and 22-karat gold with Fijian Mabe pearls, golden South Sea pearls and browngold diamonds by Assael Assael的18K和22K金耳 环，镶有斐济马贝珍珠、南洋金珠和棕金色钻石 Halo Twist necklace in 18-karat gold with 10mm freshwater pearls and 3mm freshwater pearls in peacock colours by Melanie Georgacopoulos Melanie Georgacopoulos的Halo Twist 18K金项链，采用10毫米淡水珠 和3毫米孔雀色系淡水珠制作
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