MARKET INTELLIGENCE 市场情报 PEARL REPORT | 62 | 2024-2025 Rising demand for pearl jewellery across markets and demographics is pushing branding to the fore, and more producers, wholesalers and designers are differentiating and building successful brands with pearls at the heart of their creations. 各个市场和人口族群对珍珠 首饰的需求不断增长,令品牌策略成为焦点。越来越多生产商、批发商和设计师 都以珍珠为主题,打造具有差异化的成功品牌。 | Jennifer Henricus | Modern pearl industry branding strategies 珍珠行业的现代品牌策略 in the Bangle in recycled 18-karat gold with white mother-of-pearl and old mine cut and pear-shaped diamonds by Melanie Georgacopoulos的18K再生金手镯 , 缀以白色珍珠母贝、老矿式切割钻石和梨形钻石 Bubble ring with Tahitian pearls and corals by Sean Gilson for Assael Sean Gilson为Assael设计气泡戒指, 镶嵌大溪地珍珠和珊瑚 South Sea pearl ‘wrap’ earrings in 18-karat gold featuring 10mm white South Sea pearls and brilliantcut diamonds by Sean Gilson for Assael Sean Gilson为Assael设计的 18K金南洋珠“包裹式”耳环,采用10 毫米南洋白珠和明亮式切割钻石
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