INSIGHT 睿智角度 PEARL REPORT | 42 | 2024-2025 Multicolour South Sea and freshwater pearl necklace 色彩缤纷的南洋珠及淡水珠项链 Baroque South Sea pearls 巴洛克南洋珍珠 Golden South Sea pearls 南洋金珠 White South Sea pearls 南洋白珠 Fuelling continuity and success at Alain Boite is a new generation of leaders aiming to uphold the high standards of quality for which the company is renowned and celebrated. Alain Boite的新一代掌舵人为公司的 持续发展和成功注入新动力，对高质量产品标准的坚持始终如一，令公司广受赞誉。 Alain Boite’s next-gen leaders eye business longevity Established in 1984, France-based luxury pearl dealer Alain Boite faces a new era of brilliant opportunities with Pierre and Thomas Boite, sons of namesake founder Alain Boite, taking the helm. Guided by their father’s ingenuity and dynamism, the successors aim to reinforce Alain Boite’s global reputation as a supplier of premium-quality pearls, according to Thomas, general director of the company. “Pierre and I have both been in this business for over a decade,” shared Thomas. “Backed by integrity and a creative mindset, we steered the company towards expansion into new markets such as the Middle East while deepening connections within mainland China.” Affinity for pearls South Sea pearls witnessed a massive rise in popularity in 2023, with Asia, China in particular, driving the growth. Jewellery designers and manufacturers from Europe and the US also caught up with the trend by the second half of 2023 through to the beginning of 2024. Demand for one-ofa-kind pearls is likewise on the uptick. “We have collaborated with a great deal of new clients from China as well as Europe,” revealed Thomas. “These are agile companies that can swiftly meet market demand by conceptualising and designing inimitable jewellery pieces with our pearls.” Cultured pearls offer a more diverse choice for buyers in terms of volume and colour but out of all varieties, the white South Sea pearl is considered “the queen of cultured pearls,” remarked Thomas. Demand for small and large white South Sea pearls in finer quality remains steady, with Alain Boite having recently sold some gem-quality necklaces of 20mm in size. Meanwhile, multicoloured pieces featuring a combination of white and golden South Sea pearls as well as grey Tahitian and pink freshwater pearls are enjoying immense popularity in the trade as these are viewed as contemporary and progressive. Drop-shaped pairs in any colour are similarly highly favoured by jewellers, according to Thomas. With soaring demand and lower pearl production post-Covid, the market also saw a tremendous increase in pearl prices. While Alain Boite considers 2023 “an incredible year” for pearls of all ranges and sizes, powered by solid demand from China, 2024 is shaping up to be somewhat different. Thomas observed heightened interest in larger, more Alain Boite新一代掌舵人着眼企业长远发展
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