INSIGHT 睿智角度 PEARL REPORT | 41 | 2024-2025 romance. This is especially true for the younger generation of consumers. Bracher commented, “This bodes well for long-term demand as these buyers mature and enjoy higher levels of discretionary income.” Citing the market’s rising interest in product origins and ethical supply chains, Bracher also anticipates heightened standards of social responsibility. Consumers will be more selective in their spending and are also likely to seek out products that express their individuality. Sustainability Paspaley is also making waves on the sustainability front, having launched its inaugural sustainability strategy, Pearl Stewardship, in 2024. Pearl Stewardship is a six-year roadmap to achieving Paspaley’s sustainability objectives while addressing environmental, social and governance (ESG)-related risks and opportunities across the value chain. It demonstrates how Paspaley responsibly sources its pearls and mother-of-pearl through evidence-based reporting, transparency and compliance. This allows Paspaley to be the preferred supplier of pearls and motherof-pearl in the fine jewellery sector. Bright future Paspaley has also made a name for itself in the luxury pearl jewellery segment. Its retail operations, while heavily focused on the local market, are thriving on the back of solid demand for fine pearl jewellery. Jewellery sales are also robust in North America, with the US being the second biggest market for Paspaley’s e-Boutique, after Australia. Bracher said plans are underway to gauge interest through existing international retailers, including possible store-in-store concepts. “We have several boutique openings currently planned in Australia,” noted Bracher. “The time will come when international expansion of the retail network makes sense – we will continue to develop our thinking on when and where this becomes feasible for us.” “它们与大自然的亲密联系,有别于其他宝石。”Paspaley 执行总监Michael Bracher说。“澳大利亚南洋珠的故事,始 于航海者出海搜寻野生珍珠贝,延续数千年的传统。这是一 场与大自然和谐共处的寻宝历险。” 珍珠业务 野生珍珠贝是Paspaley养殖珍珠业务的重心,Bracher称 这是澳大利亚珍珠业独有的。供应额基于野生珍珠贝种群 的自然变化,不受市场需求的影响。 换句话说,与其他产量波动大的国家相比,澳大利亚的 珍珠产量相对稳定。 他指出,2023年各方面达“优秀”水平。除了野生珍珠贝 海床的健康良好,澳大利亚渔业部门亦称,天然珍珠贝的增 补情况相当理想。 能够采集更多优质珍珠贝,便能提升Paspaley的珍珠作 业效率。而拥有健康的珍珠贝海床,可以让Paspaley抵消澳 大利亚较高的生产成本,成为该公司的关键优势。 Bracher分享道:“Paspaley的天然珍珠贝海床是一项独 特的资产,我们以可持续方式管理,加上金伯利的纯淨环境 和显著的潮汐,有助长期维持优良的收穫品质。” 珍珠业新貌 Bracher表示,近年来奢侈品行业蓬勃发展,令珍珠的需 求飙升,其销售额已经超过了新冠疫情前的水平。 此外,买家对珍珠的观感也有所转变,昔日形象保守的 珍珠,已经蜕变为深受大众喜爱的时尚瑰宝。如今珍珠广受 推崇,给予消费者低调精致、纯洁浪漫的感觉。 这点对于年轻消费者来说尤其准确。Bracher指出:“随 着这些消费者年纪渐长,并享有更高的可自由支配收入,绝 对有利于珍珠的长期需求。” Bracher指出,消费者对原产地和道德供应链日益关注, 因此预期社会责任标准也将会提高,消费时会更加深思熟 虑,也很有可能会物色能表现个性的产品。 可持续发展 Paspaley也在可持续发展方面不遗馀力,并在2024年首 度推出名为“珍珠管理方针”(Pearl Stewardship)的可持续 发展策略。 “珍珠管理方针”是一个为期六年的路线图,旨在实现 Paspaley的可持续发展目标,同时应对整个价值链中与环 境、社会和治理(ESG)相关的风险和机遇。 它展示了Paspaley就着珍珠和珍珠母贝进行负责采购 时,如何依循实证报告、透明度和合规性来作出判断,使 Paspaley成为高级珠宝业界的首选珍珠和珍珠母贝供应商。 闪亮未来 Paspaley在高级珍珠首饰领域享负盛名。其零售业务虽 然集中在本土市场,但在优质珍珠首饰的强劲需求下,发展 也欣欣向荣。 北美地区的珠宝销售亦毫不逊色,而美国正是Paspaley 线上精品店的第二大市场,仅次于澳大利亚。Bracher表示, 该公司正在计划透过现有的国际零售网络来衡量市场的兴 趣,并考虑推出店中店概念。Bracher指出:“我们目前在筹备 澳大利亚的几家新店。至于拓展国际零售网络,合适的时机 终会到来——我们将继续研究可行的时间和地点。” 90年来,Paspaley累积了丰富的珍珠养殖和珍珠首饰製造 经验,已成为享誉全球的珍珠生产商,稳守行业巨头和 先驱之位。该公司的影响力无远弗届,世界尽是其蚝中明珠。 Paspaley的业务重点之一,是向环球传递澳大利亚南洋 珠的迷人故事,让世人感受其浪漫气息。澳大利亚南洋珠的生 产地为偏远的金伯利海岸,是地球上最纯淨原始的地区之一。 Australian South Sea pearl from Paspaley的澳大利亚南洋珠
RkJQdWJsaXNoZXIy NjAxOTU=