FOCUS 焦点 PEARL REPORT | 18 | 2024-2025 在亚洲市场的需求带动下，2023年的全球珍珠业务大 幅攀升。买家对形状和光泽近乎完美的优质珍珠爱不 释手，小巧的珍珠也深受年轻人欢迎。经典大气的设计仍然 好评如潮，但消费者也越来越喜爱非传统的时尚设计，令珍 珠首饰更添前卫的气质。 年轻消费者对珍珠的观感已大有改变，而随着年纪渐长 和购买力提升，将有望刺激珍珠的长期需求。 业内人士指出，珍珠需求正从2023年的高峰逐渐回稳， 但需求仍然持续。 珍珠本身的可持续性、养殖和生产过程也展现出其独 有价值。如今，绿色实践与创新的商业策略将珍珠的多样性 极致发挥，引起了观察敏锐和具环保意识的消费者的共鸣。 因此，不少珍珠商都力求创新珠宝设计、进行高科技养 殖和生产及可持续发展，以迎接更光辉的未来。 可持续发展理念广受全球大多数商业范畴採纳，在珍 珠行业中更是举足轻重。Pearls of Australia的James Brown表示，珍珠养殖者仰赖大自然的眷顾，因此，关 顾地球及人类福祉是他们的天职。 他指出：“珍珠的来源是界定本公司身分认同和贡 献的基础，不仅关乎珍珠的世代谱系，也肩负着背后 的文化和家族遗产。我们致力透过可靠且合乎经济的 协定，来衡量珍珠养殖对社会和环境的影响，从而实 现珍珠价值链的彻底透明度。” Brown是家族第三代珍珠养殖者，主要生产大珠 母贝(Pinctada maxima)和海水珠，也是澳大利亚生态 旅游业的一分子。 业内持份者的支持也是不可或缺。GIA美国宝石 研究院执行副总裁兼鉴定所和研究部首席官Tom Moses表示，GIA对业界的试点计画给予资助，借此教 育和协助珍珠产业量度和管理其社会和环境影响。 此类研究的结果，往往有助整个珍珠价值链缓解 对环境的影响和开发新市场。 GIA珍珠鉴定高级经理周春晖也透露，他们也一直 致力于定义“珍珠质连续性”的尺度参数，将珍珠核周 围同心沉积珍珠层的连续性进行分类。 “这将能提供更具体的数据，在不久的将来完善 我们的珍珠分类系统。”周春晖指出。“珍珠层的连续 性反映了人类与大自然之间的和谐关系，对珍珠产业 至关重要。”- Pierre Fallourd报道 珍珠与可持续发展 Tahitian pearls 大溪地珍珠 The company is looking to expand its presence into new markets over the coming months and years, with a primary focus on Southeast Asia. Bracher, meanwhile, zeroed in on mounting interest in pearl jewellery among young consumers, which he described as “expressly encouraging for the medium and long-term outlook.” The pearl’s versatile allure and wearability are making them even more endearing to the younger market. Trendier, more contemporary jewellery designs alongside a compelling sustainability agenda also play a critical role in attracting this new buyer demographic. “To see them value authenticity is an encouraging indicator of the increasing awareness of such issues, and it is uplifting to see that the next generation is leaning towards environment-friendly practices,” added Branellec. South Sea pearls are also striking a chord with male consumers, which present further opportunities for growth and expansion. Amid ongoing market and geopolitical uncertainties, JPEA’s Kakuda said the key to sustaining growth and relevance in the trade is adding value to pearls. “Transparency has become a very important factor for buyers. They want to know if the pearls were produced under sustainable conditions. And we should be prepared to answer these questions as this will make our pearls even more valuable and sought after,” noted Kakuda.
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