COVER STORY 封面故事 PEARL REPORT | 11 | 2024-2025 The foundation’s recent projects consist of earlychildhood programmes to spread awareness about climate action among the next generation, marine and fisheries initiatives to educate fisherfolk on environmental protection, and waste management classes to promote changes in human behaviours and actions that lead to pollution. “Within Jewelmer’s main offices and pearl farms, collective efforts are also made to ensure nothing goes to waste,” Branellec further revealed. “Ninety per cent of construction materials, including pieces of furniture and fixtures, are sourced from our recycled trash.” These are turned into Polyboard, a sustainable and waterproof alternative to traditional building materials like plywood. Meanwhile, Styrofoam buoys from pearl farms, which are challenging to recycle, are collected, cleaned and melted into plastic blocks by a recycling company. In addition, used oil from over 150 engines of boats and power generators from the farms are sent to recycling centres that filter and repurpose them into tarmac for roads. Such ethical practices resonate deeply with environmentally conscious consumers, noted Branellec. “Ultimately, Jewelmer remains optimistic about the future and is confident that such initiatives will drive significant growth and success for years to come,” he continued. Onwards to the future The next decades will prove critical to further elevating the Philippine South Sea pearl as a symbol of sustainable splendour. And Jewelmer will continue to be at the forefront of this objective. Through education, Jewelmer hopes to engage with younger generations and instil in them the significance of sustainability and how pearls are products of impactful, long-term eco-friendly practices. Modern technology alongside support from the industry are also crucial to sustaining Jewelmer’s future. “Pearl farming is a delicate balance between production and ecological preservation. With advances being made, embracing innovations like genetic selection for resilient oysters, eco-friendly cultivation techniques and clean energy use is vital to growth,” explained Branellec. “We remain confident that the South Sea pearl’s legacy will keep flourishing and strengthening over time for generations to appreciate and admire.” Golden South Sea pearl 南洋金珠
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