PEARL REPORT | 9 | 2022-2023 封面故事 Philippines-based Jewelmer counts the pearl’s timeless appeal as the driving force behind the industry’s steady recovery amid economic, political and environmental challenges. Critical to the sector’s continued success too are two evolutionary developments in the pearl trade: Digitalisation and sustainability. Jewelmer – renowned globally as a top producer of golden South Sea pearls and pearl jewellery – is at the centre of a growing convergence between these influential concepts. Sustainability has always been focal to Jewelmer’s agenda and with changes brought about by Covid-19 and other major headwinds, digitalisation is increasingly becoming a crucial element in the company’s growth strategy. “The maison views such challenges with an everresilient attitude, facing times of uncertaintieswith collective optimism and as learning opportunities for growth and adaptation,” remarked Jacques Christophe Branellec, executive vice president and deputy CEO of Jewelmer. Growth drivers Jewelmer has observed rising interest in rare luxury goods over the years. Instrumental to this jump in demand are Chinese clients who are consistently investing in Philippine South Sea pearls and finished South Sea pearl jewellery. Branellec revealed, “We aspire to become established in China and resonate more with Chinese consumers.” With robust demand, prices of exceptional pearls have bounced back, surpassing those in previous years, he added. Consumers’ quest for authenticity and value-based products is also fuelling the business. Pearls have become symbols of ethical environmental practices and the market is increasingly buying into this narrative. “Individuals are becoming more mindful and reflective of their values. There is a newfound desire to understand the origins of the brands that they purchase from. People are looking deeper into the meaning behind items that bring them joy,” the company official said. Jewelmer has an expansive international footprint, with the China and the US expected to contribute majority of business growth, he added. Covid and other challenges Evolving environmental conditions strongly correlate with pearl supply and production, further raising the importance of protecting and conserving natural resources, according to Branellec. Jewelmer AT THE HELM OF DIGITALISATION AND SUSTAINABILITY 站在数字化及可持续发展之前沿 | Bernardette Sto. Domingo 杜明高 | The golden South Sea pearl expert is at the forefront of two transformative and influential movements that could bring the international pearl industry to greater heights. 南洋金珠专家Jewelmer 积极驱动两项具重大影响力的业内变革，把国际珍珠业推上另一高峰。
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